Optimising customer contact
All customer data are included in a single source of truth as well. Integration with SAP allows you to view related data from a shared online workspace, such as customer contracts, orders and deliveries. A specific example: on Monday morning you receive a report of a failed delivery. You click on the message and without leaving your familiar Microsoft Office 365 interface, you’re presented with all the relevant information from your CRM system, such as order details, contact details and previous correspondence. You click on the phone number and you call your customer via Skype. You leave a message and with that, a note in the correspondence folder, explaining what you have discussed. In the order confirmation, you click on the product and you ensure that a new order is sent to the customer. The adjusted order means that stock levels in SAP are immediately updated and that the sales and logistics teams are notified. Now that’s what we call working effectively!