Dynamics & delaware: a SMART solution for service organizations

The digital transformation of the professional services industry has accelerated immensely in recent years. However, the rapid shift towards remote and hybrid work environments has also revealed critical gaps in many organizations’ connectivity. Expert project governance is crucial to adapt to those new ways of collaborating, improve performance and safeguard customer loyalty. Microsoft Dynamics 365 and delaware’s SMART solutions for professional services make sure organizations don’t drown in a sea of applications. read more

Stay ahead of the game with these marketing automation trends

In a world where efficiency and personalization reign, marketing technology has become the driving force behind (digital) success. It’s crucial for businesses to stay on top of current trends, tools and strategies to remain competitive in today’s ever-evolving and highly competitive marketing landscape. Are you keeping up? Don’t ignore marketing automation trends and solutions if outperforming your competitors is on your to do-list. read more

Orchestrating the digital experience: the rise of the composable DXP

As customers, we expect our interactions with companies to be natural and cohesive – even when switching between channels. And thanks to the digital experience platform or DXP, they often are. But in today’s fast-paced digital world, with its onslaught of new technologies and changing expectations, something even more powerful and flexible is needed. Welcome to the era of the composable DXP. read more

Commercial Performance Optimization (CPO): targets and expectations

Setting the right commercial targets is crucial for success. But knowing which targets to set – and how to achieve them – can be challenging. Commercial Performance Optimization (CPO) is a great way to define and refine your objectives and track your progress. Driven by data, CPO helps you focus on what matters and take relevant actions. Here’s how. read more