delaware’s genAI triptych
The group approaches genAI from three perspectives: the customer, internal processes, and governance. The first two are all about the technology’s potential to increase efficiency and generate more value. “We’re developing new offerings, and taking our existing offerings to the next level,” says Sven. “Meanwhile, our ecosystem partners continue to take big steps as well. “Microsoft 365 Copilot will become generally available in November for enterprise-customers, while Salesforce (Einstein GPT, Tableau AI) and SAP are rapidly developing their own enterprise-graded genAI and copilot solutions as well.”
The third perspective, however, is all about making sure genAI is used for the right things. “People initially confused ChatGPT with a search engine. It’s a content creation tool. But to unlock its full potential, we need proper guardrails and good practices. Another example: GitHub Copilot makes it possible to build a simple website with just a few prompts instead of human-written code. However, that code still needs to be optimised and quality checked to eliminate errors, avoid performance issues and eliminate security risks. Finding the right balance between going fast and minimising risk will be key.”
“That being said, genAI’s potential for performance improvements is unparalleled. It allows us to generate texts, increase meeting efficiency, automate manual processes,… In programming, for example, there are mentions of 40% efficiency gains. But that’s only scalable and reliable if we keep quality checking the generated code. It’s a powerful assistant, but we will still need humans with critical minds to make the code performant and usable.”
Beyond the technological impact of genAI, our management consulting teams are also exploring the impact of these developments. In industries such as professional services, manufacturing, FMCG, or insurance, there is a lot of potential to use genAI as a driver for upgrading existing business and revenue models (or even create new ones).