Stay ahead of the game with these marketing automation trends
In a world where efficiency and personalization reign, marketing technology has become the driving force behind (digital) success. It’s crucial for businesses to stay on top of current trends, tools and strategies to remain competitive in today’s ever-evolving and highly competitive marketing landscape. Are you keeping up? Don’t ignore marketing automation trends and solutions if outperforming your competitors is on your to do-list.
Orchestrating the digital experience: the rise of the composable DXP
As customers, we expect our interactions with companies to be natural and cohesive – even when switching between channels. And thanks to the digital experience platform or DXP, they often are. But in today’s fast-paced digital world, with its onslaught of new technologies and changing expectations, something even more powerful and flexible is needed. Welcome to the era of the composable DXP.
Commercial Performance Optimization (CPO): targets and expectations
Setting the right commercial targets is crucial for success. But knowing which targets to set – and how to achieve them – can be challenging. Commercial Performance Optimization (CPO) is a great way to define and refine your objectives and track your progress. Driven by data, CPO helps you focus on what matters and take relevant actions. Here’s how.
Generative AI and SAP: A Revolutionary Alliance for the Future of Business?
Generative artificial intelligence (generative AI) is one of the most promising technological advances of our time. It opens up new perspectives in terms of creativity and solving complex problems. Combined with SAP , one of the world leaders in enterprise software solutions, it offers unprecedented opportunities for companies that want to innovate and stand out in the market. In this article, we’ll explore generative AI and its integration with SAP, focusing on the benefits and opportunities it offers. read more
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