Case: Lamb Weston Meijer
Lamb Weston is a world leading brand in high quality potato products and is sold in over 100 countries around the world.
HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads and closing deals.
This one-stop-shop enables businesses to create value by moving the right customer through your sales funnel by offering them the right content at the right moment via the right channel.
About HubSpot
HubSpot is a suite of software tools that gathers every relevant marketing tool into one easy-to-use platform. Featuring a rich, intuitive GUI, HubSpot gives you the power to ensure that you gather deep customer insights and use harness them to grow your business.
- Contacts: Manage contacts, link companies, create forms, use lists or manage workflows all based on real-time consolidated information.
- Content: Create landing pages, blog posts, e-mails or even CTAs using the tailor-made templates based on your own styling. Host them directly in HubSpot using the Content Optimization System or on your own website.
- Social: Publish posts on your social media channels via HubSpot. Monitor the accounts and get reports on how your posts are performing. The performance is trackable both on a global scale as on an individual contact level.
- Reporting: Use the Hubspot reporting tools together with your Google Analytics accounts to discover trends and to improve your campaigns. Customize the different dashboards with your specific metrics to get a clear overview in just one look.
Marketing Automation
A joint study conducted by delaware and Karel de Grote Hogeschool revealed that for most companies, efforts to distribute personalized and relevant content consists mostly of sending customers personally addressed e-mails… and nothing more.
Most companies also stated that marketing automation is a top priority. The key to both streamlining your processes and providing your prospects with engaging experiences is an all-in-one platform like HubSpot.
other technologies
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