delaware digital talks is a new series of 10 minutes talks in French. The first episode will be published in June 2022. For each episode, there is a podcast version in French and a video in French with English subtitles.
Presented by experts, the series will analyze in detail the digitalization of businesses and look closely at every step of the journey. Aimed at everyone involved in digital B2B and B2C, it will help you better understand your objectives, roles, challenges, and the tools you use. You will also discover the definition of roadmaps, communication channels, and working methods.
At first glance, a digital experience platform (DXP) seems to be the perfect tool for companies that want to continuously improve their online footprint on different channels (websites, customer portals, and other digital engagement). But is it? Which parameters should you consider? Can you have all your tools in one place? What about multichannel content?
In this second episode of our podcast series on the digital world, we look at a surprising topic: the integration of an ERP with a digital platform. What if they don’t interact with each other? What does that mean for customer experience?
Data can add value to companies, provided the data are used well and properly analyzed. This leads to new persona models and “data monetization”, which makes it possible to share data with partners, for example by gathering it on a platform or even in the cloud. The relationship between IT and business can, thanks to this data, create enormous growth.
Marketing has been transformed in recent years, particularly in the approach we take to target groups. Previously, the B2B model was aimed at meeting the expectations of other companies, partners, or resellers, but now B2C is also essential, because the user experience has become ultra-important. That’s why the ideal strategy is to mix the two, resulting in B2B2C. And that’s exactly what the fourth episode of our digital marketing podcast series is about.
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Saying that effective marketing requires personalized content is one thing, but producing that content is quite another. Not surprisingly, then, many marketeers are still struggling to achieve mass customization. Are you one of them? If so, this episode in our podcast series on digital marketing is a must listen for you!
Do you fear that you’ve missed the boat when it comes to e-commerce? Well, fear no more! As our digital strategists, Alexandre Guytard and Olivier Cuvelier, like to point out, “The international market is constantly changing, so it’s never too late.”
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Do you still hesitate to take on the challenge of multichannel marketing, even though multichannel is the hot topic in digital marketing for the 2020s? If that sounds familiar, you definitely need to check out this final episode in our podcast series on digital marketing!
