Digital transformation: creating a roadmap to improved performance
Digital transformation is the strategic transformation of business activities, processes, competencies and models to make optimum use of the opportunities offered by digital technologies.
Smart sensors, wireless connectivity, cloud data storage, increased computing power, smart analytic tools, cost-effective storage of vast quantities of data … This is the world we live in now. These are the tools that throw themselves at us at every turn. The question is: what can these technologies mean for your business? How can you leverage their power? And if you do, what will their impact be on all other aspects of your business?
From a business perspective, digital transformation is the integration of digital technology into all areas of a business, resulting in fundamental changes to how businesses operate and how they deliver value to customers.
Digital transformation can come in two forms: external and internal. The external form focuses on how you connect with your customers, while the latter deals with how your business operates.
In both cases, digital transformation is aimed at boosting your performance, achieving operational excellence and improving customer experience.