How Standaard Boekhandel boosted its retail resilience
- sales & marketing
Combining digital prowess with compelling in-store experiences, Standaard Boekhandel’s approach to omnichannel has its competitors – both online and offline – reeling. The retailer’s digital transformation, which started in 2017 and is continuously being optimized ever since, is a clear example of the advantages of long-term thinking. At its core: a powerful content management tool, a state-of-the-art e-commerce platform, and a tight-knit partnership with delaware – all of which proved their worth when the coronavirus pandemic hit.