Digital Orchestration

Social and content marketing

"Looking for a customer-intimate content marketing partner who can sharpen your content marketing vision, create a personalized strategic roadmap and deliver top-quality content? Look no further."

Stories that resonate. Pinpointed messages. Customer-specific analyses. Well-defined strategies.

discover how to make your digital marketing more efficient by turning customer moments into sales opportunities

Digital acquisition

“Digital acquisition leverages data science to maximize the conversion of visitors into customers across all your digital channels.”

Converting more visitors into customers is the dream of every digital marketer. Read further if you want to enable your existing data to be more customer-centric.

Marketing automation

"Marketing automation is about sending the right messages to the right customers at the exact right moment."

Discover how to target each and every one of your customers with the right content and at the right moments in their customer journeys.

our experts combine analytics and customer knowledge to help you continuously improve your digital marketing by focusing on the right moments and tailored content

Digital analytics

"Digital analytics optimizes your measurement and reporting approach in order to focus on data and KPIs that deliver business value."

Measuring is knowing. Find out how you can more easily keep your finger on the pulse of your digital marketing campaigns!

Conversion optimization

"Conversion optimization combines qualitative and quantitative know-how to boost your digital campaigns and web presence on a recurring basis."

What can you do to optimize the conversion rate, especially for your most valuable potential customers?

Customer orchestration

"Customer orchestration optimizes your trigger-based marketing by interfacing your marketing tools with data from other customer-facing departments."

You dream, no doubt, of a perfectly orchestrated and event-triggered digital marketing strategy that goes well beyond conversion and embraces the whole customer value chain.

blog

Ensuring business continuation in the automotive sector: 3 pillars

There’s no industry like the automotive industry: nowhere else is the relationship between OEMs (in this case: car manufacturers) and tier 1 suppliers so critical for long-term business survival. This unique dynamic poses a number of potentially business-breaking challenges. “To become future-proof and ensure business continuation, automotive players need not only to understand these challenges. They must also be able to measure their progress on specific KPIs,” argues delaware’s automotive expert Glenn Huybrechts, who developed a unique KPI framework based on three pillars.
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The foundations of a healthy data culture

In the modern organization, data is everywhere. And so are the tools, platforms, and applications that promise us shortcuts to valuable insights. But technology alone isn’t enough: an increasing number of business leaders are starting to realize that establishing a healthy data culture is paramount to becoming a data-driven organization. The question is: how?
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Keeping track in the race for innovation

Technological innovation is almost permanent in the automotive industry. If you want to keep up, you’ll need a fast and reliable ERP service adapted to this highly competitive market. So what are the challenges and what should you consider when choosing automotive ERP software and an SAP integrator to stay ahead in the race?
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Tableau vs CRM Analytics: when to use what, and why

If you are or have ever been in the market for a tool that would help you visualize data and gain insights, you’ve probably heard of Tableau or Salesforce CRM Analytics (formerly known as Tableau CRM). Perhaps you also know that both tools are owned by Salesforce. In this article, we’ll take a closer look at some of the key differences between both solutions, and more importantly, when it makes sense to pick one over the other.
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