Towards a better customer journey with a DXP
At first glance, a digital experience platform (DXP) seems to be the perfect tool for companies that want to continuously improve their online footprint on different channels (websites, customer portals, and other digital engagement). But is it? Which parameters should you consider? Can you have all your tools in one place? What about multichannel content?
In this podcast, digital strategists Alexandre Guytard and Olivier Cuvelier explain how you can improve your digital footprint, gradually grow in maturity with a DXP and offer your customers and prospective customers a genuinely unique online multichannel experience.