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STIHL Benelux: when basic data sets reveal rich customer insights
When it comes to identifying new customer bases, pinpointing their needs and developing strategies to attract them , understanding the behavior of existing customers is invaluable. But when companies – like STIHL Benelux – rely on networks of independent partners to sell their products, end customer data is hard to come by. “But that doesn’t mean we can’t unlock highly valuable data insights – with a little creative thinking,” asserts delaware.ai data scientist Kevin De Beck.