NMBS: inspiring repeat purchases
- sales, marketing & service
Repeat customers are happy customers that generate more value in the long term, and even have the potential to become ambassadors for your business. But just because you convinced somebody to buy a product once doesn’t mean you can easily persuade them again. In partnership with delaware, rail service organization NMBS Europe set out to discover the best moments to reach out to the most promising customers in order to secure repeat purchases – and foster valuable, long-term customer relationships.