How Chaussures Maniet turned digital friction into long-term success

May 13, 2025

sales, marketing and service
retail

Chaussures Maniet's e-commerce transformation with delaware improved user experience and increased conversions through innovative digital solutions.

+20%

in conversion rate

-40%

in bounce rate

+10%

in average cart value

Challenge

Chaussures Maniet, a family-owned fashion retailer, faced increasing challenges with its outdated e-commerce platform. With rising competition in digital retail, they needed a fresh, scalable, and future-ready solution to unlock sustainable growth.

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Slow performance
Poor user experience
Stagnating online sales - accounting for only 2% of total revenue

Solution

Chaussures Maniet partnered with delaware to rethink its digital commerce experience. Starting with a deep analysis of customer journeys, sales funnels, and long-term digital goals, delaware took a phased, agile approach.

Implemented Kentico Xperience—an integrated CMS, e-commerce, and marketing automation platform.
Upgraded marketing automation to personalize campaigns based on user behavior and engagement.
Enhanced product pages with 360° visuals and augmented reality features.
Built a unified e-commerce dashboard integrating data from Maniet’s ERP, Google Analytics, and e-commerce tools.

We had hit a turning point, where we had no choice but to reinvent our e-commerce experience. Thanks to our partnership with delaware, we are now ready for the future - driving personalization and keeping our customers at the heart of everything we do.

Allison Vanderplancke, CEO at Chaussures Maniet

Results

The first release delivered immediate results: +20% in conversion rate, -40% in bounce rate, and a +10% increase in average cart value. Since then, continuous optimization - especially on product detail pages with 360° visuals and AR - has driven even greater performance: +9.6% in add-to-cart rate, +3.6% in transaction rate, +16.6% in average basket value, and a +21.8% increase in site revisit rate. Online sales now rival the best-performing stores and continue to gain ground.

Chaussures Maniet & delaware

The collaboration between Chaussures Maniet and delaware went beyond a standard vendor-client relationship - it was a true partnership. Using delaware’s “Think, Plan, Act” methodology, both teams worked side by side, validating each step before scaling further. This agile, risk-sharing approach ensured long-term success.

Together, Maniet and delaware created a roadmap for long-term growth - backed by data, experimentation, and a shared ambition to redefine online shopping. A custom-built performance dashboard now serves as a daily compass, aligning business, marketing, and operations around live metrics.