Chaussures Maniet's e-commerce transformation with delaware improved user experience and increased conversions through innovative digital solutions.
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Chaussures Maniet, a family-owned fashion retailer, faced increasing challenges with its outdated e-commerce platform. With rising competition in digital retail, they needed a fresh, scalable, and future-ready solution to unlock sustainable growth.
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Chaussures Maniet partnered with delaware to rethink its digital commerce experience. Starting with a deep analysis of customer journeys, sales funnels, and long-term digital goals, delaware took a phased, agile approach.
We had hit a turning point, where we had no choice but to reinvent our e-commerce experience. Thanks to our partnership with delaware, we are now ready for the future - driving personalization and keeping our customers at the heart of everything we do.Allison Vanderplancke, CEO at Chaussures Maniet
The first release delivered immediate results: +20% in conversion rate, -40% in bounce rate, and a +10% increase in average cart value. Since then, continuous optimization - especially on product detail pages with 360° visuals and AR - has driven even greater performance: +9.6% in add-to-cart rate, +3.6% in transaction rate, +16.6% in average basket value, and a +21.8% increase in site revisit rate. Online sales now rival the best-performing stores and continue to gain ground.
The collaboration between Chaussures Maniet and delaware went beyond a standard vendor-client relationship - it was a true partnership. Using delaware’s “Think, Plan, Act” methodology, both teams worked side by side, validating each step before scaling further. This agile, risk-sharing approach ensured long-term success.
Together, Maniet and delaware created a roadmap for long-term growth - backed by data, experimentation, and a shared ambition to redefine online shopping. A custom-built performance dashboard now serves as a daily compass, aligning business, marketing, and operations around live metrics.
Olivier Cuvelier
Vertical Lead & Business Developer Digital
Connect with Olivier on LinkedIn
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