Bakery products just a few clicks away
In the fiercely competitive retail sector, La Lorraine Bakery Group is distinguishing itself by making its customers’ lives easier. The brand wants to set itself apart in stores through its product quality but also through the ease and speed with which store managers can replenish their bakery departments.
delaware helped La Lorraine Bakery Group to implement a brand-new ordering system for its customers, with a focus on ease of use. Retail customers do not have much time; they need the interface to adapt to their needs rather than vice versa.
That’s why the e-commerce solution, based on SAP Hybris, is efficient yet fairly sober. Based on customer history, the online ordering system streamlines the whole ordering process in just a few clicks. The system uses smart technology to detect errors and inconsistencies, including based on the customer’s prior behavior.