How RMB’s data strategy maximized its clients’ advertising ROI
- professional services
Régie Média Belge (RMB) is the second largest advertising agency in the French-speaking part of Belgium. A few years ago, the organization decided to implement a new business model and give data a more central place. Eventually, that updated strategy improved internal operational efficiency, and enabled customers to maximize the value of their advertising space. To make that data-focused approach sustainable in the long run, RMB partnered up with delaware.
Benoît Loffet, Senior Manager Data & AI at delaware and Massimo Papa, Deputy General Director at RMB