Focusing retail marketing efforts on the most promising customers
- sales, marketing and service
Not all customers are created equal. Some will purchase from your business once and then move on. Others will return again and again, stay loyal to your brand for years – and instill this loyalty in their friends and families. As a result, it only makes sense to target the most profitable – and not necessarily the largest – segments. But how do you pinpoint those segments and determine their needs and preferences? We helped a mid-sized Belgium-based fashion retailer achieve this through the power of customer intelligence.