Exceptionally, five Belgian educational institutions will join forces to tackle concrete business challenges. Students from Howest, Ghent University, Karel de Grote-Hogeschool, Hogeschool PXL and Thomas More will collaborate on different business projects and form cross-institutional teams with the brightest minds pushing each other forward.
Maarten Thiry, Head of Marketing & Sales programmes, at PXL explains, “Students from different educational institutions and with diverse expertise, ranging from network economy to marketing and communication, collaborate on multiple business cases in partnership with FTI, delaware and its customers. One of our projects focuses on ‘homespitals’: the students’ goal is to enhance medical care accessibility and relieve frontline workers. The process begins with one team conducting market research to identify several healthcare challenges, followed by briefing another team of students to develop a business proposal addressing a specific challenge. Subsequently, the findings are shared with a marketing-focused team tasked with creating a strategic plan for the proposed solution.”
Uncovering a viable business concept and developing a marketing strategy are essential steps, but these alone don't guarantee success. A well-thought-out idea requires a comprehensive communications plan to effectively promote the associated product or service. As a final step in the process, student teams will develop a creative campaign that spans various touchpoints, aiming to enhance awareness of the offered product or service.
Filip Daniels, Lecturer Network Economy & Research Coordinator Business & Media at Howest, adds, “It is very exceptional to have such a close collaboration between educational institutions and private companies. It allows us to spar with the most inventive students in Flanders and infuse more diversity in how we approach these business cases. Together I believe we can really make significant improvements to our joint projects and eventually to society as a whole.”