B2B Experience Summit | Knowledge Hub

So you want to sharpen your CX

The B2B Experience Summit 2026 was just the beginning. Whether you're exploring, scaling, or transforming, we have the expertise to support your CX journey at every stage.

Get in touch to keep the momentum going.

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From hours to minutes: AI-powered (field) sales in action

Yari Depla, delaware

From hours to minutes: AI-powered (field) sales in action

Join us for a live efficiency race: traditional CRM prep versus an AI‑powered sales workflow. Combining CRM with AI and public data can cut preparation time from hours to minutes, while surfacing insights your CRM alone simply can’t deliver.

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Smarter content, lower cost: building an AI‑ready content engine for B2B, B2C & B2A

Laurence Vandelanotte, delaware

Smarter content, lower cost: building an AI‑ready content engine for B2B, B2C & B2A

How can teams use AI to create website content more cost‑effectively and turn it into a scalable model that works across B2B, B2C and B2A (B2Agents)? Rethink your content foundations, streamline operations, and prepare for an AI‑driven, agentic future.

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Customer DNA for B2B

Maarten De Neve & Nathan Slabinck, delaware

Customer DNA for B2B

Your customers are constantly sending signals, but the real challenge is knowing which ones matter. Explore which data points truly add value, how to translate them into meaningful Customer DNA, and how to turn those insights into concrete B2B marketing and sales actions.

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Navigating AI transformation: 60 minutes to define your priorities

Jelle Cattrysse & Tallin Van Rie, delaware

Navigating AI transformation: 60 minutes to define your priorities

This practical workshop guides you through the essentials of AI adoption and helps you translate ambition into clear, actionable priorities, grounded in your own context, processes, and goals.

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Vibe coding 101 for marketers: build your first AI-powered content flow

Gertjan Deprez & Ruben Schelstraete, delaware

Vibe coding 101 for marketers: build your first AI-powered content flow

Ready to turn AI into your new creative teammate? Structure prompts, guide AI output, and build repeatable workflows that boost your marketing efficiency without losing your brand voice.

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Remix and personalize: AI for creatives that works

Yf Soreyn, delaware

Remix and personalize: AI for creatives that works

Say goodbye to static campaign visuals and one‑size‑fits‑all product shots. This workshop shows how AI can help creatives remix, enhance, and scale existing assets, without compromising on brand quality.

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GEO

A step-by-step approach to optimizing your brand and content visibility in LLMs and generative search, ensuring relevance in an AI-driven discovery landscape.

Content factory

A solution for scalable content production using AI, delivering consistent, high-quality content. A stand-alone solution or integrated directly into your existing tool stack.

Customer DNA sprint

From defining data touch points to activation: a focused sprint to define customer DNA, unlock insights, and enable engagement and personalization.

AI transformation roadmap

A structured approach to define your AI vision, prioritize high-impact use cases, and turn strategy into a clear, executable roadmap with milestones, ownership, and resource planning.

AI training

Practical, hands-on AI training tailored to your context, from general AI literacy and productivity training to specific training for marketing or sales teams.

AI inspiration sessions

Fast-paced inspiration sessions showcasing concrete use cases and trends in marketing, sales or commerce. Designed to spark ideas, challenge assumptions, and reveal opportunities.