Tackling these challenges requires a threefold approach, focusing on:
The hospital AZ Maria Middelares is committed to putting the patient first, leveraging digital channels to evolve towards more personalized and preventive care. delaware defined a roadmap to distill that vision into a phased plan, focusing on patient journeys and personas. We used a methodology based on customer journeys and personas to generate insights on how to make the hospital more patient-centric, and using digital channels to improve the communication.
Thanks to this roadmap, AZ Maria Middelares sees its digital strategy clearer now. It can set the right priorities taking into account the real needs and aspirations of the patient/customer.READ MORE
A hospital is similar to a factory, except that it does not produce an actual product. Its core ‘raw material’ is human beings. Any aspect that can be improved behind the scenes to avoid staff having to waste precious time on administrative tasks is another step towards even better healthcare. It is also good for society as a whole, as a more cost-efficient hospital also means better use of public funds. With around a thousand beds, the city of Ghent’s university hospital (UZ Gent) has a long tradition of using technology to improve the patient care level.