Driving efficiency in sales and marketing
The modern consumer is looking for more than just a product; they are looking for an engaging experience. This trend makes fostering deep and personalized customer relationships more important than ever.
A joint study conducted by delaware and Karel de Grote Hogeschool revealed that for most companies, efforts to distribute personalized and relevant content consists mostly of sending customers personally addressed e-mails… and nothing more.
Most companies also stated that marketing automation is a top priority. The key to both streamlining your processes and providing your prospects with engaging experiences is an all-in-one platform like HubSpot.