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Driving efficiency in sales and marketing
The modern consumer is looking for more than just a product; they are looking for an engaging experience. This trend makes fostering deep and personalized customer relationships more important than ever.
A joint study conducted by delaware and Karel de Grote Hogeschool revealed that for most companies, efforts to distribute personalized and relevant content consists mostly of sending customers personally addressed e-mails… and nothing more.
Most companies also stated that marketing automation is a top priority. The key to both streamlining your processes and providing your prospects with engaging experiences is an all-in-one platform like HubSpot.

One-stop-shop for customer relationship-building
HubSpot is a suite of software tools that gathers every relevant marketing tool into one easy-to-use platform. Featuring a rich, intuitive GUI, HubSpot gives you the power to ensure that you gather deep customer insights and use harness them to grow your business.
- Contacts
Manage contacts, link companies, create forms, use lists or manage workflows all based on real-time consolidated information. - Content
Create landing pages, blog posts, e-mails or even CTAs using the tailor-made templates based on your own styling. Host them directly in HubSpot using the Content Optimization System or on your own website. - Social
Publish posts on your social media channels via HubSpot. Monitor the accounts and get reports on how your posts are performing. The performance is trackable both on a global scale as on an individual contact level. - Reporting
Use the Hubspot reporting tools together with your Google Analytics accounts to discover trends and to improve your campaigns. Customize the different dashboards with your specific metrics to get a clear overview in just one look.
Create value by presenting the right content at the right moment in the right channel.
How we can help
As a HubSpot partner, delaware can help you enhance your inbound marketing initiatives through effective, personalized campaigns. We offer a wide range of services, starting from setting up your inbound marketing strategy and HubSpot platform to creating omni-channel campaigns and reporting. Our team of certified experts can help you wherever you need them in the process.
Why choose delaware?
- We offer a pragmatic and scalable approach
- We help you with end-to-end solutions
- We collaborate with a hands-on ‘part of the team’ mentality
- We have 15 years of relevant marketing experience in diverse industries