the delaware brand
One thing is for certain: we are a company in the midst of growth. Our organization continues to evolve, and so does our brand: from ‘Delaware Computing’ to ‘Delaware Consulting’ to simply ‘delaware’.
Our brand is more than our name or our logo. In 2019, we launched an international rebranding exercise, to drive delaware towards further internationalization, total brand consistency and a shared identity.
Our goal? One brand, one delaware, worldwide.
Our brand pattern is a visual representation of how we guide, transform and create continuous improvement for our customers. We created it by dividing the red dot from our logo into individual, flexible elements such as half and quarter circles.
Curious to see how we bring our brand alive? Watch the video.
An important part of the delaware brand is our tagline: a short statement that embodies what we stand for. How would you describe delaware? Who better to answer that question than our customers, we thought.
During the interviews, one customer said, “delaware is a company with heart, a lot of heart — and that’s beyond rare in this industry.” And that’s true: to our customers, our commitment goes without saying. We want to do the right thing.
No empty promises, no excuses.
Based on commitment. We deliver.
we commit. we deliver.
Knowing that transparency is crucial to problem solving, we’re not afraid to say it like it is. To tell the truth without overengineering or worrying about how or what is being said.
This saves on wasted time, money and confusion; simultaneously, it enables us to deliver better outcomes faster. It nurtures honesty and trust between ourselves, our customers and our stakeholders.
Our deep knowledge and wide expertise nurtures a quiet confidence and a certain gravitas within our teams and the wider organization.
At the same time, we communicate with modesty and a lack of ego, ensuring that — as well as bringing insight — we bring trust and assurance to our customers, whatever the challenge. Arrogant we are certainly not.