Digital Orchestration

Social and content marketing

"Looking for a customer-intimate content marketing partner who can sharpen your content marketing vision, create a personalized strategic roadmap and deliver top-quality content? Look no further."

Stories that resonate. Pinpointed messages. Customer-specific analyses. Well-defined strategies.

discover how to make your digital marketing more efficient by turning customer moments into sales opportunities

Digital acquisition

“Digital acquisition leverages data science to maximize the conversion of visitors into customers across all your digital channels.”

Converting more visitors into customers is the dream of every digital marketer. Read further if you want to enable your existing data to be more customer-centric.

customer stories

Marketing automation

"Marketing automation is about sending the right messages to the right customers at the exact right moment."

Discover how to target each and every one of your customers with the right content and at the right moments in their customer journeys.

our experts combine analytics and customer knowledge to help you continuously improve your digital marketing by focusing on the right moments and tailored content

Digital analytics

"Digital analytics optimizes your measurement and reporting approach in order to focus on data and KPIs that deliver business value."

Measuring is knowing. Find out how you can more easily keep your finger on the pulse of your digital marketing campaigns!

Conversion optimization

"Conversion optimization combines qualitative and quantitative know-how to boost your digital campaigns and web presence on a recurring basis."

What can you do to optimize the conversion rate, especially for your most valuable potential customers?

Customer orchestration

"Customer orchestration optimizes your trigger-based marketing by interfacing your marketing tools with data from other customer-facing departments."

You dream, no doubt, of a perfectly orchestrated and event-triggered digital marketing strategy that goes well beyond conversion and embraces the whole customer value chain.

blog

The status of e-invoicing: close-up on Poland and Romania

From 2028, e-invoicing will be compulsory for cross-border B2B transactions within the EU. A growing number of EU countries are preparing for the shift, introducing country-specific B2B e-invoicing obligations. In Belgium, 1 January 2026 will be D-Day. What about other European member states? If you’re doing business with Poland or Romania, the shift is imminent. This blog will tell you everything you need to know about these obligations, and about how delaware can guide you through this transition. read more

How data-driven sustainability can boost business value (and how to get there)

More than 9 out of 10 respondents in a recent McKinsey study confirm that ESG (Environmental, Social and Governance) topics are on their corporate agenda. Still, when trying to integrate sustainability into the fabric of their organization, many are struggling with data collection and governance. “However, data is an enabler to achieve ESG targets and even create business value,” says Sven Arnauts, data and AI expert at delaware. So, how can businesses mature their sustainability data capabilities? How can delaware help organizations organizations to drive value from it? We sat down with Sven and our sustainability lead David Swillen to understand. read more

Generative AI, one year after ChatGPT: first reflection, then activation

When OpenAI launched ChatGPT in November 2022, virtually the entire planet started realizing – almost overnight – the power of generative AI (GenAI): content creation based on large language models. Ever since, organizations have been exploring its potential for their own operations – and how to handle it responsibly. To help them maximize that opportunity, delaware has stepped up its GenAI investments and offering. read more

Connected Cost Management: how to leverage technology to reduce costs and grow faster

According to Gartner, both tech and growth are top strategic business priorities for both CFOs and CEOs in 2023. But during periods of economic uncertainty, many companies choose to minimize their activities in order to reduce costs. A few others view such a period as the ideal moment to reinforce their strategic footholds. The question arises: how can my company fund its growth while simultaneously reducing its cost base? delaware offers an approach that enables such a seemingly challenging path: Connected Cost Management (CCM). read more