Digital Orchestration

Social and content marketing

"Looking for a customer-intimate content marketing partner who can sharpen your content marketing vision, create a personalized strategic roadmap and deliver top-quality content? Look no further."

Stories that resonate. Pinpointed messages. Customer-specific analyses. Well-defined strategies.

discover how to make your digital marketing more efficient by turning customer moments into sales opportunities

Digital acquisition

“Digital acquisition leverages data science to maximize the conversion of visitors into customers across all your digital channels.”

Converting more visitors into customers is the dream of every digital marketer. Read further if you want to enable your existing data to be more customer-centric.

customer stories

Marketing automation

"Marketing automation is about sending the right messages to the right customers at the exact right moment."

Discover how to target each and every one of your customers with the right content and at the right moments in their customer journeys.

our experts combine analytics and customer knowledge to help you continuously improve your digital marketing by focusing on the right moments and tailored content

Digital analytics

"Digital analytics optimizes your measurement and reporting approach in order to focus on data and KPIs that deliver business value."

Measuring is knowing. Find out how you can more easily keep your finger on the pulse of your digital marketing campaigns!

Conversion optimization

"Conversion optimization combines qualitative and quantitative know-how to boost your digital campaigns and web presence on a recurring basis."

What can you do to optimize the conversion rate, especially for your most valuable potential customers?

Customer orchestration

"Customer orchestration optimizes your trigger-based marketing by interfacing your marketing tools with data from other customer-facing departments."

You dream, no doubt, of a perfectly orchestrated and event-triggered digital marketing strategy that goes well beyond conversion and embraces the whole customer value chain.

blog

Fifty delaware customers moved to SAP S/4HANA and changed for the better

2023 marks the 20th anniversary of delaware  but is also the year in which we reached a whopping amount of fifty successful SAP S/4HANA  implementations around the globe. Various delaware entities helped fifty customers with international footprint move to SAP S/4HANA and permanently changed for the better. How do they look back on their S/4MOVE journey and how are they reaping the first benefits? read more

ABB x delaware: when IT met OT

A key error in any Industry 4.0 transformation is approaching it from a purely technological angle. But, despite our insistence on the importance of people and business strategy, technology does play a major role at some point – and the sooner you get the three aligned, the better. For a recent project at Umicore PMR, we teamed up with ABB Robotics to translate spotted opportunities on the work floor into concrete technological solutions – right from the start. read more

Overcoming the industry 4.0 impasse

Numerous businesses have embraced advanced robotics, AI, IoT, digital twins and other enabling technologies, but many are somewhat underwhelmed by the results. Why is the impact of Industry 4.0 technologies on productivity and value so slow to materialize? And what can forward-thinking manufacturers do to truly reap the benefits of the Fourth Industrial Revolution? Alexander Naessens, Industry 4.0 researcher at delaware, takes a closer look at the so-called “Industry 4.0 impasse” and proposes a way forward for manufacturers. read more

Why HR plays a pivotal role in the #futureofwork

While strolling through Vlerick and Hudson’s HR Barometer 2022, two conclusions caught our attention. On the bright side, priorities for 2023 include engagement and wellbeing, next to recruitment & selection. A positive trend, as an increased focus on engagement and wellbeing is one of the keys to realize a shift towards sustainable productivity. Over the past years, people have grown tired of hustle culture and fast-paced work environments. By investing more in engagement and wellbeing programs, organizations will be better equipped to have their employees work at their best without taking everything out of them. Win-win. read more