SAP Sapphire Madrid

SAP Sapphire Madrid

May 19 - 21, 2026

Fuel your enterprise with AI-powered performance

Explore how intelligent enterprises take shape when AI, Joule and connected SAP platforms come together.

At Sapphire Madrid 2026, discover how AI, SAP Joule and connected SAP platforms transform the way modern organizations run: faster decisions, better user experience, sharper outcomes.

 As a Premier Sponsor, delaware brings industry-specific expertise and shows you how to turn this intelligence into real business impact.
Powered by AI. Crewed by delaware. Designed for your industry. Built for your next leap.

Your Sapphire journey, reimagined

This year, the delaware experience in Madrid is built around three complementary touchpoints. Each one offers a different lens on transformation - from strategic inspiration to hands‑on innovation and one‑to‑one deep dives.

delaware Signature Experience  

📆 May 18 - 12:30pm to 22:00pm
📍 Thyssen Museum → Secret iconic venue

This experience sets the stage for the themes that will dominate Sapphire: intelligent automation, cloud evolution, manufacturing innovation, Business Data Cloud and more.


  • Thought‑leading perspectives on AI, Joule and cross‑platform SAP architectures
  • Concrete industry stories and transformation routes
  • An exclusive cultural and networking moment in the heart of Madrid
  • 12:30 – 13:00: Welcoming and first drink 

  • 13:00 – 14:30: Lunch 

  • 14:30 – 15:30: Museum VIP Tour 

  • 15:30 – 16:15: AI Keynote | SAP & Microsoft featuring Finn Baker

  • 16:15 – 17:00: Customer Case – SAP S/4HANA Greenfield (incl. OpenText, CX, BTP, eWM…)

  • 17:00 - 17:15: Break

  • 17:15 – 18:00: Customer Case – SAP S/4HANA & SAP Digital Manufacturing

  • 18:00 – 18:45: Case studies on SAP Public Cloud, Business Data Cloud & SAP HxM

  • 18:45 - 19:00: Conclusion

  • 19:00 – 22:00: Drinks, Dinner & Networking

Captain’s Table AI

📆 May 19 - 10:00am to 12:00pm 
📍 Hilton Hotel Madrid Airport


A closed‑door roundtable reserved for senior leaders shaping their next transformation trajectory. This session offers the clarity and peer exchange needed to refine your own roadmap.


  • Unlocking value with AI‑enabled SAP landscapes
  • Combining SAP, cloud and integrations into coherent architectures
  • Building future‑proof operating models with intelligence at the core

SAP Sapphire 

📆 May 19–21, 2026
📍 IFEMA Madrid

At the main event, delaware brings demonstrations, industry narratives and cross‑platform SAP innovation to life. 


  • End‑to‑end journeys enriched with AI and Joule assistance
  • SAP integrations and architectures that work fluidly across systems
  • Real client success cases from manufacturing, retail, utilities and beyond
  • Hands‑on demos that translate enterprise complexity into measurable impact

To make the experience even more relevant, participants can indicate their topics of interest in advance - and schedule private meetings or live demos with experts on site. 

Speakers

Discover the speakers from our pre-event and SAP Sapphire, ready to share insights, trends, and hands-on experience.

delaware crew

From strategy to execution, they guide your project from take‑off to smooth landing.
Join us at the booth to discuss your challenges, book a one‑to‑one, or experience live demos.