CRM as Sales Accelerator

CRM as Sales Accelerator

Brussels - 5 March

How to turn your CRM from an admin tool to a sales accelerator?

This is not just another technology session about CRM. We will demonstrate how your CRM can evolve from simple reporting and data entry to an orchestration engine that enables teams to take the right next step for the right customer in the moment and why AI will only deliver results if your CRM is first aligned with your actual buying process.

Who should attend?

  • CIOs and IT (team) leads who want to integrate CRM with processes, data and tools.
  • Sales and marketing leaders (VP/Director, Sales Enablement/Operations, Commercial Excellence) who are aiming for higher adoption, predictability and pipeline balance.
  • Explicit invitation: IT as well as Sales & Marketing are absolutely welcome and feel free to invite each other and come together for maximum impact.

What will you learn? 

Through real-life cases, you’ll get concrete answers to questions such as:

  • How to set up CRM-based orchestration for true 360° customer-centricity in your day-to-day work.
  • How to coach and steer in the moment, making your pipeline and forecasts more predictable.
  • The must-haves for high user adoption and less complexity for sales, marketing, support, and management.
  • How to accelerate AI use cases on a solid CRM foundation.

Sound familiar? Too many teams only update the CRM right before forecast calls; opportunities are stuck in mailboxes; marketing is flying blind; CRM feels like a control tool. We’ll show how it can work differently: 360° customer view, clear focus, balanced pipeline, business visibility (rolling 4-quarter forecast in CRM), and a coaching engine for proactive behavior.

Program (in person) 

Visit the registration page to view the full agenda: 

  • 17:00 – 17:50 | Welcome & networking with drinks
  • 17:50 – 18:45 | Keynote: "How to turn CRM into a sales accelerator and where to start" (with Q&A) presented by Pascal Persyn, CEO, Perpetos
  • 19:00 – 19:45 | Roundtable discussions in small groups
  • 19:50 – 20:00 | Live summary per table
  • 20:00 – 21:30 | Walking dinner with sandwiches & networking

 

Places are limited, make sure to secure your spot in time.

Practical information

Admission is free but please let us know upfront if you can’t join to avoid food waste?

Be sure to bring your colleague from IT or Sales & Marketing , cross-functional duos/teams are especially welcome.


Brussels

📅 When | Thursday, March 5, 2026

🕰️ Time | 5:00 PM to 10:00 PM  (networking included)

📍Where | Van Der Valk Brussels Airport
                     Culliganlaan 4b
1831 Diegem

register now

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