Commercial Performance Optimization (CPO): small data, big business impact
- sales & marketing
‘Doing more with less’ – it could very well be the adage of our time. And your commercial organization isn’t exempt: faced with limited resources, your sales, marketing and customer service teams are expected to deliver top-notch customer experiences. Through data-driven insights, Commercial Performance Optimization or CPO helps them focus on what matters, take the right actions, and deliver results fast. Kevin De Beck explains how it works.