Accelerate Transform: Sales & Marketing services

User validation through user testing

Bringing the user on board from the beginning will increase conversion and drastically improve your website’s user experience.

Eye tracking is an excellent way to gather insights about a website visitor's unconscious surfing behavior. Combined with explorative interviews, it provides a wealth of insights on possible hurdles and breaking points in the design of your website.
Analyzing mass traffic user behavior on your website will allow you to understand how users interact with your website or platform. Heat maps and scroll maps are analytical visual aids that guide you in tailoring your website’s structure to the needs of your visitors.
Customers know best. Wether you want to get insights from a wide range or just a specific group of customers, benefit from the possibility to uncover new opportunities or validate existing ideas before acting upon them.
Test the effectiveness of a solution early on by serving users with prototypes, and gain actionable user insights that lead to optimized user experiences. Rapid and remote user testing enables you to avoid investing in suboptimal solutions.

Brugle: enhancing customer experience

Sea, sun and Sandaya in less than three months

Proof of concept

Dare to experiment and accelerate your business transformation roadmap. Discover our innovation-as-a-service approach and move seamlessly from proof of concept to value.

Define tangible innovative experiments.
Assess the potential of small-scale experiments.
Prioritize and roll out successful pilots.
Accelerate your transformation journey.

organizations spend up to 60% of their time on activities that do not add value for the customer - with a proven transformation approach, you can increase efficiency by as much as 25%

Rapid prototyping

Speed up innovation by involving users and internal stakeholders in co-creative design sprints. Discover how our rapid prototyping approach delivers results.

Bringing everybody concerned to the table right from the start leads to solutions that respond optimally to a business need – whether you seek to introduce new business models or transform existing ones.
End users are involved from the earliest phases and validate scenarios, leading to more informed business decisions.
By defining the requirements through a co-creative process, internal support is guaranteed – leading to a faster adoption cycle.
Rapid prototyping is an agile and lean way to achieve a visual representation of a business idea. It’s an intensive co-creation approach that delivers user-validated results in just 5 days.

Process Excellence

Organizations spend up to 60% of their time on activities that do not add value for the customer. We can help you break down silos in your organization and increase efficiency.

Increase your Net Promotor Score and make buying from you a delightful experience by aligning your operational process with your customers’ journeys. Benefit from our ’outside-in and inside-out’ approach to transforming and improving your customer processes and organization.
Research shows that employees spend up to 60% of their time on tasks with low to no added value for the customer, resulting in loss of customer focus and in extra costs. Through process improvement and operational excellence, we help our customers reduce waste and increase employee engagement.
Acquisitions and organic growth often result in a lack of standardization in processes and systems. Strong vertical organizational focus leads to silo thinking and suboptimal corporate organization.
We help our customers streamline their working methods via our cross-boundary process transformation approach.

Business case deployment

Business case deployment is about experimenting and learning via agile methods. We help you test run your new business model in the field and transform it into a scalable business case.

Endlessly searching for that one way to make something work won’t teach you a thing. But learning from the ways that don’t work allows you to understand and harness drivers of success in the real world.
We create the most optimal combination of success factors and field test this version of your business case. We then collect data and adapt where needed, exploring how success factors can vary and defining how best to respond before deploying your business case.
Taking a business case out of its safe environment can be nerve racking. We’re here to assist you in deploying your business case on a full scale – freeing you to focus on your customers.

Building the future of sustainable food with COSUCRA

Belgium-based ingredients supplier COSUCRA helps customers to be the best option on the shelf, ready to meet new dietary needs and consumption trends worldwide. CEO Eric Bosly discussed sustainable operations and the drive towards Net Zero.

Sustainability is a strong ingredient within operations at COSUCRA. After a long journey, COSUCRA’s belief in having a strong CSR plan and working hard to implement it has borne fruit with the award of B Corp certification.

“In the field of CSR, there are numerous certifications, more or less well-known, more or less serious, more or less difficult,” explained CEO Eric Bosly. “We decided to go for the one we felt had the best international reputation. This certification process took almost two years and has reviewed in depth all our processes focusing on evidence, indicators and not on slogans.”

Fight Food Waste: when people make the difference

On a busy packaging line, an alert flags a label change. It’s the fourth notification that shift, buried among others, in a language the operators don’t read fluently. They miss it. The impact: hours of rework and thousands of euros of waste cost. Was it a technology failure? No. An operator failure? Not really either. What failed was everything around it. Raf Swinnen, business development lead at Maecos, and Evelien Taillieu, senior consultant and connected worker specialist at delaware, explain why people, not platforms, are what actually cuts food waste, or lets it slide.

Cutting water and product losses starts with real-time data

You pay twice for every raw material that doesn't make the cut. Once to process it, and again to dispose of it. The same goes for the water, energy, and chemicals lost along the way. Most food manufacturers know waste hurts. Few know exactly where on the line it comes from.

Belgian start-ups Polysense and Liquisens help you see where. Together with delaware, you stop losses before they turn into waste. On your line, that means you can:

Catch quality deviations while there's still time to act, so less product gets rejected
Know right away if a cleaning cycle worked, instead of waiting a day or two for a lab result
Avoid lost batches and costly shutdowns
Deliver stable output quality with less manual checking on the floor
Cut chemical use by around 24% and energy costs by 17% in your cleaning processes

Curious where your biggest losses are? Fight Food Waste Week helps you find out.

Data activation: the discipline – and the people – behind the buzzword

Every marketer already knows the punchline. Customers want authentic, personalized, effortless communications. The business wants it to convert: pipeline, revenue, and retention, not just likes and opens. To get there, marketing teams push harder: more sends, sharper copy, one more channel. And still, the numbers won’t cooperate. Somewhere along the line, they hit a ‘performance plateau’: teams are using the most powerful technology marketing has ever had to send more generic messages.

Accelerate Transform

User validation through user testing

customer stories

Brugle: enhancing customer experience

AVEVE: Customer first!

Sea, sun and Sandaya in less than three months

Netafim

Proof of concept

Rapid prototyping

Process Excellence

Business case deployment

blog

Building the future of sustainable food with COSUCRA

Fight Food Waste: when people make the difference

Cutting water and product losses starts with real-time data

Data activation: the discipline – and the people – behind the buzzword