Accelerate Transform: Sales & Marketing services

User validation through user testing

Bringing the user on board from the beginning will increase conversion and drastically improve your website’s user experience.

Eye tracking is an excellent way to gather insights about a website visitor's unconscious surfing behavior. Combined with explorative interviews, it provides a wealth of insights on possible hurdles and breaking points in the design of your website.
Analyzing mass traffic user behavior on your website will allow you to understand how users interact with your website or platform. Heat maps and scroll maps are analytical visual aids that guide you in tailoring your website’s structure to the needs of your visitors.
Customers know best. Wether you want to get insights from a wide range or just a specific group of customers, benefit from the possibility to uncover new opportunities or validate existing ideas before acting upon them.
Test the effectiveness of a solution early on by serving users with prototypes, and gain actionable user insights that lead to optimized user experiences. Rapid and remote user testing enables you to avoid investing in suboptimal solutions.

Brugle: enhancing customer experience

Sea, sun and Sandaya in less than three months

Proof of concept

Dare to experiment and accelerate your business transformation roadmap. Discover our innovation-as-a-service approach and move seamlessly from proof of concept to value.

Define tangible innovative experiments.
Assess the potential of small-scale experiments.
Prioritize and roll out successful pilots.
Accelerate your transformation journey.

organizations spend up to 60% of their time on activities that do not add value for the customer - with a proven transformation approach, you can increase efficiency by as much as 25%

Rapid prototyping

Speed up innovation by involving users and internal stakeholders in co-creative design sprints. Discover how our rapid prototyping approach delivers results.

Bringing everybody concerned to the table right from the start leads to solutions that respond optimally to a business need – whether you seek to introduce new business models or transform existing ones.
End users are involved from the earliest phases and validate scenarios, leading to more informed business decisions.
By defining the requirements through a co-creative process, internal support is guaranteed – leading to a faster adoption cycle.
Rapid prototyping is an agile and lean way to achieve a visual representation of a business idea. It’s an intensive co-creation approach that delivers user-validated results in just 5 days.

Process Excellence

Organizations spend up to 60% of their time on activities that do not add value for the customer. We can help you break down silos in your organization and increase efficiency.

Increase your Net Promotor Score and make buying from you a delightful experience by aligning your operational process with your customers’ journeys. Benefit from our ’outside-in and inside-out’ approach to transforming and improving your customer processes and organization.
Research shows that employees spend up to 60% of their time on tasks with low to no added value for the customer, resulting in loss of customer focus and in extra costs. Through process improvement and operational excellence, we help our customers reduce waste and increase employee engagement.
Acquisitions and organic growth often result in a lack of standardization in processes and systems. Strong vertical organizational focus leads to silo thinking and suboptimal corporate organization.
We help our customers streamline their working methods via our cross-boundary process transformation approach.

Business case deployment

Business case deployment is about experimenting and learning via agile methods. We help you test run your new business model in the field and transform it into a scalable business case.

Endlessly searching for that one way to make something work won’t teach you a thing. But learning from the ways that don’t work allows you to understand and harness drivers of success in the real world.
We create the most optimal combination of success factors and field test this version of your business case. We then collect data and adapt where needed, exploring how success factors can vary and defining how best to respond before deploying your business case.
Taking a business case out of its safe environment can be nerve racking. We’re here to assist you in deploying your business case on a full scale – freeing you to focus on your customers.

How AI is reshaping public procurement, from tender preparation to bid evaluation

Public procurement teams deal with a familiar challenge: too much information, too many documents, and too little time. Preparing a tender, defining requirements, and evaluating bids often means navigating large amounts of data spread across multiple stakeholders and systems.

Some of our recent public-sector projects show how AI can help. Together, they covered almost the entire procurement lifecycle, from defining needs and drafting tender documents to evaluating supplier proposals. The result was not a glimpse into some distant future, but a practical demonstration of where AI already creates value today and where human expertise remains essential.

Security alert: critical vulnerabilities in PHP

Two critical vulnerabilities have been found in PHP, a technology widely used for websites and web applications. An attacker could exploit an affected server simply by sending it a specially crafted web request, without needing to log in.

The PHP project released fixes on October 21, 2026. SAP and Microsoft core platforms are not known to be affected, but PHP-based applications running in or around those environments may be.

If your organization uses PHP, identify where it is running and check whether an update is required.

Building the future of sustainable food with COSUCRA

Belgium-based ingredients supplier COSUCRA helps customers to be the best option on the shelf, ready to meet new dietary needs and consumption trends worldwide. CEO Eric Bosly discussed sustainable operations and the drive towards Net Zero.

Sustainability is a strong ingredient within operations at COSUCRA. After a long journey, COSUCRA’s belief in having a strong CSR plan and working hard to implement it has borne fruit with the award of B Corp certification.

“In the field of CSR, there are numerous certifications, more or less well-known, more or less serious, more or less difficult,” explained CEO Eric Bosly. “We decided to go for the one we felt had the best international reputation. This certification process took almost two years and has reviewed in depth all our processes focusing on evidence, indicators and not on slogans.”

Fight Food Waste: when people make the difference

On a busy packaging line, an alert flags a label change. It’s the fourth notification that shift, buried among others, in a language the operators don’t read fluently. They miss it. The impact: hours of rework and thousands of euros of waste cost. Was it a technology failure? No. An operator failure? Not really either. What failed was everything around it. Raf Swinnen, business development lead at Maecos, and Rens Bonnez, Lead Architect & Tech Strategist at delaware, explain why people, not platforms, are what actually cuts food waste, or lets it slide.

Accelerate Transform

User validation through user testing

customer stories

Brugle: enhancing customer experience

AVEVE: Customer first!

Sea, sun and Sandaya in less than three months

Netafim

Proof of concept

Rapid prototyping

Process Excellence

Business case deployment

blog

How AI is reshaping public procurement, from tender preparation to bid evaluation

Security alert: critical vulnerabilities in PHP

Building the future of sustainable food with COSUCRA

Fight Food Waste: when people make the difference