Accelerate Transform: Sales & Marketing services

User validation through user testing

Bringing the user on board from the beginning will increase conversion and drastically improve your website’s user experience.

Eye tracking is an excellent way to gather insights about a website visitor's unconscious surfing behavior. Combined with explorative interviews, it provides a wealth of insights on possible hurdles and breaking points in the design of your website.
Analyzing mass traffic user behavior on your website will allow you to understand how users interact with your website or platform. Heat maps and scroll maps are analytical visual aids that guide you in tailoring your website’s structure to the needs of your visitors.
Customers know best. Wether you want to get insights from a wide range or just a specific group of customers, benefit from the possibility to uncover new opportunities or validate existing ideas before acting upon them.
Test the effectiveness of a solution early on by serving users with prototypes, and gain actionable user insights that lead to optimized user experiences. Rapid and remote user testing enables you to avoid investing in suboptimal solutions.

Brugle: enhancing customer experience

Sea, sun and Sandaya in less than three months

Proof of concept

Dare to experiment and accelerate your business transformation roadmap. Discover our innovation-as-a-service approach and move seamlessly from proof of concept to value.

Define tangible innovative experiments.
Assess the potential of small-scale experiments.
Prioritize and roll out successful pilots.
Accelerate your transformation journey.

organizations spend up to 60% of their time on activities that do not add value for the customer - with a proven transformation approach, you can increase efficiency by as much as 25%

Rapid prototyping

Speed up innovation by involving users and internal stakeholders in co-creative design sprints. Discover how our rapid prototyping approach delivers results.

Bringing everybody concerned to the table right from the start leads to solutions that respond optimally to a business need – whether you seek to introduce new business models or transform existing ones.
End users are involved from the earliest phases and validate scenarios, leading to more informed business decisions.
By defining the requirements through a co-creative process, internal support is guaranteed – leading to a faster adoption cycle.
Rapid prototyping is an agile and lean way to achieve a visual representation of a business idea. It’s an intensive co-creation approach that delivers user-validated results in just 5 days.

Process Excellence

Organizations spend up to 60% of their time on activities that do not add value for the customer. We can help you break down silos in your organization and increase efficiency.

Increase your Net Promotor Score and make buying from you a delightful experience by aligning your operational process with your customers’ journeys. Benefit from our ’outside-in and inside-out’ approach to transforming and improving your customer processes and organization.
Research shows that employees spend up to 60% of their time on tasks with low to no added value for the customer, resulting in loss of customer focus and in extra costs. Through process improvement and operational excellence, we help our customers reduce waste and increase employee engagement.
Acquisitions and organic growth often result in a lack of standardization in processes and systems. Strong vertical organizational focus leads to silo thinking and suboptimal corporate organization.
We help our customers streamline their working methods via our cross-boundary process transformation approach.

Business case deployment

Business case deployment is about experimenting and learning via agile methods. We help you test run your new business model in the field and transform it into a scalable business case.

Endlessly searching for that one way to make something work won’t teach you a thing. But learning from the ways that don’t work allows you to understand and harness drivers of success in the real world.
We create the most optimal combination of success factors and field test this version of your business case. We then collect data and adapt where needed, exploring how success factors can vary and defining how best to respond before deploying your business case.
Taking a business case out of its safe environment can be nerve racking. We’re here to assist you in deploying your business case on a full scale – freeing you to focus on your customers.

2025 Release Wave 1: Microsoft Fabric

Microsoft Fabric is still a relatively young platform, but it’s evolving rapidly, and so is its potential to transform how organizations manage and analyze data. With new features rolling out at a fast pace, staying up to date can be a challenge. That’s why we’ve created this blog: to give you a clear and concise overview of the most impactful updates from the first half of 2025.

2025 Release Wave 1: Microsoft Power BI

From smarter visuals to real-time write-back, Microsoft Power BI is evolving fast - and if you’ve been keeping an eye on the updates this year, you’ll know there’s a lot to be excited about. In this blog, we highlight the updates that matter most and how they can help you work more efficiently, collaborate more easily, and make better decisions.

From copilots to AI agents: unlocking true efficiency gains with autonomous process

Most companies are still thinking about AI in terms of productivity and efficiency at the level of the individual. The real opportunity? Using AI to reshape how entire processes run. Our Global AI Lead Sven Arnauts explains.

[VIDEO] How HR management can create true value with ESG

As the EU mandates companies to report on their sustainability efforts, a new era of accountability is transforming how organizations approach their human capital. “But we should not lose ourselves in tree-planting initiatives or volunteer programs. Focus on getting the fundamentals right first,” says Lesley Vanleke, Talent Management and Career Development Expert at delaware. "This external pressure gives us a chance to bring topics like employee well-being to the forefront," adds Vlerick professor Koen Dewettinck.

Accelerate Transform

User validation through user testing

customer stories

Brugle: enhancing customer experience

AVEVE: Customer first!

Sea, sun and Sandaya in less than three months

Netafim

Proof of concept

Rapid prototyping

Process Excellence

Business case deployment

blog

2025 Release Wave 1: Microsoft Fabric

2025 Release Wave 1: Microsoft Power BI

From copilots to AI agents: unlocking true efficiency gains with autonomous process

[VIDEO] How HR management can create true value with ESG