How Loop Earplugs scales global growth with SAP S/4HANA Cloud

operations
SAP

Loop Earplugs has grown from a Belgian scaleup to a worldwide favourite in record time. With 20 million products sold and customers in over 150 countries, the company has made serious noise in the market - in the best way possible.
But fast growth also brings complexity behind the scenes. “Our engine runs on a global and robust IT infrastructure,” says Koen Spliet, Project Manager Operations at Loop Earplugs. And it’s that foundation that keeps things running in tune, no matter how quickly the business expands. (Reading time: 4 minutes)

This article first appeared in De Tijd.

Challenge

Scaling operations across countries, warehouses, partners and tax regimes, without losing the speed and mindset of a scaleup.

Solution

Implement SAP S/4HANA Cloud, Public Edition as an integrated ERP and single source of truth for sales, stock, finance, and global fulfilment.

Results

More automation, fewer manual steps, smoother ordertodelivery flows, and stronger control over Loop’s increasingly complex global supply chain.

Challenge

Loop Earplugs didn’t just scale, it skyrocketed. With operations in Belgium, the Netherlands, the US and China, plus a huge distribution network, the team quickly felt the pressure behind the scenes.

“In our pioneer phase, we got far with spreadsheets and lots of entrepreneurial spirit,” Koen explains. “But growth brings more orders, more countries, VAT registrations, multiple warehouses and production partners. We wanted growth to be a repeatable system, not a lucky break.”

To stay in control, Loop needed one version of the truth and processes that could grow as fast as the business.

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Solution

Together with delaware, Loop implemented SAP S/4HANA Cloud, public edition as its integrated ERP, “not as a goal in itself, but as the foundation under our operations,” Koen explains.

The platform now:

connects sales channels
centralises stock and finance
links warehouses and production partners worldwide
automates previously manual flows

“The result is less friction between order and delivery,” Koen adds, “and more time for what makes us unique: product and customer experience.”

For delaware, enduser involvement was crucial. “We always actively involve the users so they truly feel the system’s value,” says Vanessa Moretti, Senior Manager at delaware.

What did we do?

1. Standardise and integrate

One ERP for sales, stock, finance and supply chain across continents.

“We wanted a central source of truth and clear standards,” says Koen.

2. Automate global flows

Automatic handling of tax rules, currencies, stock movements and partner processes.

“We now literally see how complex our supply chain is,” Koen notes.

3. Empower the teams

Involving departments early + key user and enduser training for smooth adoption.

We wanted growth to be a repeatable system, not a lucky break. That’s why we needed one central truth and processes that scale with us.

Koen Spliet, Project Manager Operations at Loop Earplugs

Results

With SAP S/4HANA Cloud in place, Loop now enjoys:

realtime visibility across its global supply chain
smoother ordertodelivery performance
far fewer manual steps
stronger control over VAT, currencies and warehouse flows
a scalable platform ready for further expansion

By keeping the system close to SAP’s standard setup, the implementation moved much faster, and the return on investment came sooner, too.

“This system gives us grip on complex processes and enables sustainable international expansion, while staying agile and maintaining our entrepreneurial mindset,” Koen concludes.

Loop Earplugs & delaware

Loop chose delaware to help navigate its international expansion. “The collaboration with delaware gives us control over complex processes and makes sustainable growth possible,” says Koen.

For delaware, adoption was key. “By involving end users early, they see what the system can mean and recognise its value,” adds Vanessa.

Together, they built a digital core that supports Loop’s global ambitions, without slowing the scale‑up energy that defines the brand.