[VIDEO] Heuschen & Schrouff modernizes B2B e-commerce with SAP Commerce Cloud

Jul 24, 2025
  • sales, marketing and service
  • food

To better serve their B2B customers and streamline online ordering, Heuschen & Schrouff partnered with delaware to implement SAP Commerce Cloud. The result? A modern webshop that displays real-time prices and stock levels, reduces manual work, and enhances customer experience. (2 minute read)

Challenge

Heuschen & Schrouff’s existing B2B webshop lacked real-time data and required manual order entry, leading to inefficiencies and errors.

Results

The new webshop offers live pricing and inventory, automates order processing, and frees up time for more personal customer interactions.

Challenge: a webshop that needed a refresh

Heuschen & Schrouff has been a trusted name in Asian food distribution across Europe since 1963. Their B2B webshop, launched a decade ago, was ahead of its time - but it had limitations. Prices and stock levels weren’t updated in real time, and many orders still came in through offline channels, requiring manual input. This slowed down operations and increased the risk of errors.

  • Outdated webshop with no live data
  • Manual order entry from multiple channels
  • Time-consuming and error-prone processes
  • Need for a scalable, future-proof e-commerce solution

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Solution: a fresh start with SAP Commerce Cloud

To modernize their digital sales channel, Heuschen & Schrouff teamed up with delaware to implement SAP Commerce Cloud. The new webshop was seamlessly integrated with SAP S/4HANA, ensuring real-time updates and a smoother customer experience.

  • SAP Commerce Cloud
  • SAP S/4HANA integration
  • Real-time pricing and inventory
  • Automated order processing
Together with delaware, we have taken a valuable step toward providing even better service to our customers.
Roger Stoffelen, Director Business Unit Ethnic, Heuschen & Schrouff

Results that speak for themselves

The new webshop is more than just a facelift - it’s a leap forward in efficiency and customer service. Orders now flow directly into the system, eliminating manual entry. Real-time data ensures customers always see accurate prices and stock levels. And with less time spent on admin, the team can focus on building stronger customer relationships.

Heuschen & Schrouff & delaware

Heuschen & Schrouff has been bringing the authentic flavors of Asia to Europe since 1963. Based in Landgraaf, the company offers one of the largest assortments of Asian food products in Europe, with over 5,000 items ranging from noodles and sauces to frozen goods and snacks.

To support their digital ambitions, Heuschen & Schrouff partnered with delaware, a long-standing SAP expert with deep industry knowledge. Together, they’ve laid the foundation for smarter operations and stronger customer relationships.

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