Single Source of Truth

Product information management

" Product information management (PIM) allows you to improve your services by disseminating consistent and updated product information that is tailored specifically to each of your channels."

Access up-to-date product information easily and enrich it seamlessly across different channels.

By centralizing information and automating distribution, PIM reduces the risks of human error and enables you to focus on the quality of your product-related content.
The PIM solution we co-design with you allows you to easily add flows as you develop your omnichannel platform. It also facilitates the integration of data coming from artificial intelligence and machine learning sources.
The right product information is at your fingertips. Moreover, you can easily enrich your content with data coming from your digital asset management solution, such as videos, logos, product sheets...
All product-related ‘raw material’ is centralized in a central repository from where you can pull tailored information for each channel. No need to manage multiple Excel files.

our ‛Single Source of Truth’ team focuses on bringing structure to information chaos - we align, prioritize and automate processes so that you no longer have to search for the right data sources

Digital asset management

"Digital asset management (DAM) saves time and money by centralizing and automating the distribution of various digital assets."

Have you ever considered providing easy and reliable self-service access to digital company assets like pictures, logos, product sheets, etc.?

DAM boosts your creativity, enabling you to focus on new content instead of reinventing the wheel.
The DAM solution we co-design with you allows you to easily add flows as you develop your omnichannel platform. It also facilitates the integration of data coming from artificial intelligence and machine learning sources
The right digital asset is at your fingertips. Moreover, you can easily interconnect DAM with your product information management solution, thus bringing consistent stories to your customers.
Digital assets are managed in a central repository, where you can prepare them for automated distribution and approval for each channel. DAM is a prerequisite for successful digital marketing campaigns.

Ordering online at La Lorraine Bakery Group is a piece of cake!

Fabory hooks webshop customers with advanced assortment management

Netafim

Single source of customer data

"Based on your marketing priorities, this solution enables you to capture data that will truly improve customer satisfaction"

You must impose structure on scattered customer data in order to get a 360° view of your customer.

After assessing your existing data sources and tools, we identify, capture and structure data that will make a difference in your digital marketing efforts and improve the omnichannel experience.
We work with personas and customer Journeys to help you reach your marketing objective based on a 360° customer dashboard. Customer data is often scattered across the organization. Profile stores centralize this data and make it easier for companies to comply with GDPR.
Most of the time, there is no lack of customer data within your company, but sources are scattered all over the place. We centralize relevant customer data and automate the sharing of this single source of truth for customer data for all customer-facing departments.
We always take your IT landscape and existing tools into account when recommending a technological solution that brings your data strategy to the next level by integrating more and more AI and IoT capabilities.

a single customer view is an aggregated, consistent and holistic representation of the data held by an organisation about its customers that can be viewed in one place

Dynamics & delaware: a SMART solution for service organizations

The digital transformation of the professional services industry has accelerated immensely in recent years. However, the rapid shift towards remote and hybrid work environments has also revealed critical gaps in many organizations’ connectivity. Expert project governance is crucial to adapt to those new ways of collaborating, improve performance and safeguard customer loyalty. Microsoft Dynamics 365 and delaware’s SMART solutions for professional services make sure organizations don’t drown in a sea of applications. read more

Stay ahead of the game with these marketing automation trends

In a world where efficiency and personalization reign, marketing technology has become the driving force behind (digital) success. It’s crucial for businesses to stay on top of current trends, tools and strategies to remain competitive in today’s ever-evolving and highly competitive marketing landscape. Are you keeping up? Don’t ignore marketing automation trends and solutions if outperforming your competitors is on your to do-list. read more

Orchestrating the digital experience: the rise of the composable DXP

As customers, we expect our interactions with companies to be natural and cohesive – even when switching between channels. And thanks to the digital experience platform or DXP, they often are. But in today’s fast-paced digital world, with its onslaught of new technologies and changing expectations, something even more powerful and flexible is needed. Welcome to the era of the composable DXP. read more

Commercial Performance Optimization (CPO): targets and expectations

Setting the right commercial targets is crucial for success. But knowing which targets to set – and how to achieve them – can be challenging. Commercial Performance Optimization (CPO) is a great way to define and refine your objectives and track your progress. Driven by data, CPO helps you focus on what matters and take relevant actions. Here’s how. read more