As an executive, driving business value is your ultimate goal. Ensuring short-term results while keeping pace with the accelerating speed of innovation isn’t just improbable – it often leads to expensive investments in unproven technologies that fail to deliver. The key to harnessing martech innovation with impact? A methodical, business-first approach to co-innovation that results from concrete experiments to business cases for the intelligent martech solutions of tomorrow. Take a seat at The 5th Table.
The 5th Table is an exclusive roundtable of business executive peers that gather quarterly for one year to explore, test and build concrete and tangible business cases for martech that drive business value.
Whether it’s based on applied AI, customer intelligence, or even smart media consumption,… it’s all about the result and proven business cases that we care. So the members of The 5th Table themselves are in the driving seat to vote and decide which co-innovation projects will get to the execution stage.