From communication to customer experience

From communication to customer experience

October 8, 2026

Customer expectations keep rising

People expect clear, relevant communication on the channels they actually use

Your customers have changed. They expect communication that is personal, timely, and delivered through the channels they prefer. And they notice when it falls short. 

That experience depends on more than a communication platform alone. It depends on how connected your business is behind the scenes, from the data that enters the process to the message that ultimately reaches the customer. Yet many organizations still rely on fragmented systems and Customer Communication Management (CCM) platforms built for a different era. The result: limited personalization, slower change, rising complexity, and a gradual erosion of customer trust. 

At the same time, organizations are looking beyond simply delivering messages. They want to understand what works, what reaches customers, and what drives action, turning communication into an ongoing dialogue rather than a one-way exchange. 

Accessibility is also becoming a business priority. With the European Accessibility Act now in force, many organizations are expected to make customer communications more accessible, bringing the topic higher on the agenda. 

On October 8, join us at Gaston Rooftop Bar in Ghent to discover what a fully connected, end-to-end business can look like and how that foundation can help transform customer communication into a competitive advantage

What you will gain from this event

During this afternoon session, you will learn how to:

  • See what a fully connected, end-to-end business looks like and where fragmentation may be holding you back today 
  • Deliver faster and more relevant customer communications 
  • Communicate seamlessly across channels such as email, SMS, WhatsApp, and print
  • Make accessibility and compliance part of your communication process by design 
  • Enable business teams to take ownership of communications without relying on IT for every change
  • Reduce operational costs with a modern platform running in the cloud or on-premises 
  • Understand where your organization stands today and what it takes to move forward
  • Turn communication into a driver of customer experience rather than a cost center


You will also learn how other organizations are making this shift and what it could mean for your business.  

From theory to practice

We take you step by step from insight to real-world application

The bigger picture, brought into focus

We take you step by step from insight to real-world application. 

See the vision, understand the reality 

Explore what a fully connected business can look like from end to end and where that same flow breaks down today, creating friction, inefficiencies, and risks to customer trust.

Learn what good looks like 

See how accessibility, compliance, and customer experience come together in a modern approach to customer communication.

See it in action 

Discover the CCM platform of the future through real capabilities, real-world scenarios, and practical insights into successful modernization journeys, from migration strategy to implementation.  

Agenda

Oct 08, 2026

1:30 PM
Doors open & registration (30 min.)
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2:00 PM
Opening keynote | Meeting Modern Expectations: The New Era of Customer Communication (15 min.) read more
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2:15 PM
Session 1 | Is your customer communication ecosystem ready for the future? (45 min.) read more
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3:00 PM
Session 2 | Accessibility beyond compliance (15 min.) read more
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3:15 PM
Break (25 min.)
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3:40 PM
Session 3 | The future of customer communication (45 min.) read more
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4:25 PM
Networking with drinks & bites (60 min.)
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Practical details & registration

Date: Thursday, October 8, 2026

Location: Rooftop Gaston Ghent

Hurstweg 8, 9000 Ghent

Timing: From 1:30 PM – 5:30 PM


Who should attend?

Business leaders, customer experience professionals, communication specialists, operations teams, IT decision-makers, and anyone involved in customer communications and digital transformation.