Marketing Cloud Next Inspiration Session

Marketing Cloud Next Inspiration Session

March 5, 2026

Marketing Cloud Next: What’s your Next step?

Have you ever wondered what marketing looks like when AI, data, and automation truly work together?
Salesforce proudly presents Marketing Cloud Next, the next generation of their marketing platform, built on Core and focused on Agentic Marketing. Whether you’ve already heard about it or it’s completely new, this is your chance to see what it could mean for you and your organization and how you can get started today.

With a new AI-powered campaign setup, teams can build campaigns smarter and faster. Customer journeys are orchestrated using Salesforce Flow Builder, allowing intuitive and automated experiences. These capabilities lay the foundation for future Marketing Agents, paving the way for optimizing marketing operations. At delaware, we’re taking the first steps and are excited to share our insights. Together, we’ll explore how to make your marketing operations smarter, faster and future-ready.

Why attend

This event is for you if you want to:

  • Discover what Marketing Cloud Next can already do for you.

  • Get inspired by real-world examples from the current generation of Marketing Cloud.

  • Experience practical demos and live showcases of the next-gen Marketing Cloud, featuring AI-driven campaigns and Agentic Marketing.

  • Connect with experts and fellow marketers to share insights and ideas.

In short: not just executing campaigns, but marketing intelligently, seamlessly, and future-proof.

Two ways to experience Marketing Cloud Next

ApplyAI Demo JamTour & Taxis, Brussels

26 February 2026

Our very own Robin Vangenechten takes the stage to demo 2-Way Conversation via WhatsApp in MC Next.

Register here

Marketing Cloud Next Inspiration Session,  delaware Ghent office

5 March 2026

An informal, inspiring session with customers to explore the possibilities of MC Next, including use cases in MC Account Engagement and MC Engagement.

Register here

Agenda

Mar 05, 2026

12:00 PM
Doors open for registration & lunch (60 min.)
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1:00 PM
Welcome & setting the scene (15 min.)
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1:15 PM
Inspiring Use Cases of MC(A)E​ (60 min.) read more
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2:15 PM
Break (15 min.)
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2:30 PM
How to approach Marketing Automation in 2026 (45 min.) read more
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3:15 PM
Marketing Cloud Next​ (60 min.) read more
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4:15 PM
2-Way conversation with WhatsApp (45 min.) read more
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5:00 PM
Network & drinks (120 min.)
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Practical details & registration

Date: Thursday, March 5, 2026

Location: delaware office Ghent
Building 'Pégoud, Amelia Earhartlaan 10, 9051 Gent

Timing: From 12 PM – 6 PM


Target group: This session is aimed at marketing and CRM professionals who are evaluating Marketing Cloud Next and need a clear, no-nonsense understanding of where it fits within the Salesforce landscape. It’s especially relevant for Marketing Cloud (Account) Engagement users, Salesforce admins, solution architects, and decision-makers who want to assess whether Next aligns with their data maturity, channel strategy, and long-term roadmap.

Registrations are closed for this event