B2B teams are chopping harder than ever. Few stop to sharpen their axe. Budgets shrink. Expectations rise. Every colleague "knows marketing". So the answer becomes... more. More tools, more dashboards, more pilots.
The impact? Still limited. Teams duplicate work, insights remain fragmented, and customers still experience friction.
Sharpening your CX means stepping back before scaling up. It means aligning people, processes, and platforms around one coherent growth engine. Like the lumberjack sharpening his axe instead of mindlessly chopping away.
For marketing, sales, and digital leaders tired of initiatives that don't create impact and ready to scale what actually matters.
You’ll walk away with the frameworks, cases and hands‑on skills to turn CX into a structural growth engine instead of a collection of isolated initiatives?
See how AI, collaboration and customer expectations are changing how teams work — and where your organization needs to shift next.
Hear directly from companies who've already taken action: what they tried, what worked, what didn’t, and what you can apply tomorrow.
Avoid AI-driven chaos. Learn how to move from isolated experiments to AI that delivers real commercial impact, embedded in your teams, processes, and content operations.
Get practical in workshops built around your biggest challenges. Leave with tools, models, and ideas you can apply the moment you’re back at your desk.
A full day of sharp insights, real cases and hands‑on work, without parallel‑track FOMO.
All five workshops run twice, so you just pick the two that matter most: your afternoon, your agenda.
Date: Tuesday, April 21, 2026
Location: De Koolputten
Koolputten 2
9250 Waasmunster
The event is free but seats are limited. We review each application to ensure the best possible experience for all attendees.
Practical note: each workshop is offered twice. Select two different sessions when you register. And bring your laptop. We'll make you work.
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