Guided selling in the SAP Commerce Telco Accelerator
- sales & marketing
SAP has recently redesigned their guided selling add-on, Telco Accelerator, and the process of creating guided selling journeys for customers is now accomplished using Product Offerings (PO). A Product Offering represents how the Product Specification (the functional know-how owned by the business users, i.e. what the marketing operator wants to sell at a functional level) is sold and contains market details covering a specific period of time.