Customer data platforms: adding intelligence to CRM
- sales & marketing
The transition to a data-driven society has led customer expectations – and the ways companies manage customers – to evolve. Businesses must capture, use and process vast quantities of data to understand customer behavior and meet customer objectives and sales goals more efficiently. The game-changer? Combining a high-performing tool, meaningful data and data intelligence in order to achieve relevant insights at the right moment, through the right channel, for the right customer.