Will Pepper seduce your customers?
Say hi to Pepper!From 20 to 31 October, Pepper will be welcoming shoppers at the Di store in Mons (Grands Pres), Belgium. Once a customer has scanned their loyalty card, Pepper knows who he has standing in front of him and can start to chat with the customer. In fact, Pepper will be particularly curious about why people like to shop at Di and which specific products they are looking for. Customers can answer Pepper’s questions using the tablet on his chest. And while asking his questions, he will try his utmost to respond and interact with the customer in a personalized way based on what he knows and sees.
But Pepper isn’t only there to talk. The data that Pepper collects in store can deliver Distriplus, owner of both Di and Planet Parfum, valuable insights to help the retailer to further improve the shopper experience. So, for Distriplus, this pilot project is a first opportunity to find out how consumers will respond to Pepper. Is Pepper able to attract more customers to Di? Will people buy more after having talked to him? And will he help Di to achieve better customer interaction and boost brand value?
A new dimension to customer interactionWe believe that, in time, humanoid robots can play a valuable role in retail – whether to conduct satisfaction surveys, to help people find their way around stores, to make product suggestions, to provide stock information or to give personal advice. They can collect data on the spot, based on behavior they constantly track, and this data can then be processed by machine-learning algorithms to deliver new insights.
The skills of humanoid robots are evolving quickly so, in a not-too-distant future, by combining Pepper’s capabilities with machine learning, Pepper will not only be able to recognize the color of your shirt but will also be able to see whether you’re wearing glasses, make-up and so on. Furthermore, he will be able to respond to facial expressions and tell whether you are happy, sad or angry. And who wouldn’t be instantly charmed by a friendly robot like Pepper?