Will Pepper seduce your customers?

Say hi to Pepper!

From 20 to 31 October, Pepper will be welcoming shoppers at the Di store in Mons (Grands Pres), Belgium. Once a customer has scanned their loyalty card, Pepper knows who he has standing in front of him and can start to chat with the customer. In fact, Pepper will be particularly curious about why people like to shop at Di and which specific products they are looking for. Customers can answer Pepper’s questions using the tablet on his chest. And while asking his questions, he will try his utmost to respond and interact with the customer in a personalized way based on what he knows and sees.

But Pepper isn’t only there to talk. The data that Pepper collects in store can deliver Distriplus, owner of both Di and Planet Parfum, valuable insights to help the retailer to further improve the shopper experience. So, for Distriplus, this pilot project is a first opportunity to find out how consumers will respond to Pepper. Is Pepper able to attract more customers to Di? Will people buy more after having talked to him? And will he help Di to achieve better customer interaction and boost brand value?

Preparing for the future

As an early adopter, Distriplus is very eager to get the pilot project underway. “We are very interested in discovering how new technologies can impact customer behavior and increase traffic to our stores. This project is a fun way to demonstrate to our customers how robots can help them while shopping. We are curious to see how our customers will respond and what insights Pepper will provide us. At the same time, we want to investigate the flexibility of Distriplus’ IT architecture when it comes to integrating technologies such as camera counting and new marketing campaign tools,” says Rudy Dodémont, IT Manager at Distriplus.