Strategy and Insights

Strategy and Insights

Trend watching & ideation

"Trendwatching & ideation are about translating consumer trends on the horizon into useful concepts that you can implement today to close the gap with tomorrow."

We monitor the market and make a realistic prediction of the future. You could say that we translate 'the day after tomorrow' into 'today and tomorrow'.

our Strategy Service team has the deep knowledge required to help you define your strategy, underpin it with sound theory and enrich it with data insights - we are also committed to guiding you along your strategic execution journey; in other words, we ensure that your strategy progresses beyond good intentions and delivers strong results

Corporate strategy

"Corporate strategy is about installing a continuous process to create value from a shared vision – one that’s not only embedded in the minds of your people, but also in their hearts."

Are you aspiring to grow into a strategy-focused organization? Sharpen your focus and mobilize your people.

customer stories

New business models

"New business models don’t simply address unmet market needs better; they offer an accelerated go-to-market approach through the adoption of innovative technologies. After all, creating value for new or existing customers is what makes companies successful."

Is your current business model at the end of its life? Do you want to generate new market potential? Remember, Rome wasn’t built in a day.

Engagement strategy

"Engagement strategy is about stipulating how to deal with your customers in the broadest sense of the word. This includes gathering insights via journeys & moments and applying your strategy by installing a better omni-channel experience and effective digital marketing."

What is the right moment to interact with your customers and what is the value of a touchpoint for your business? Discover the strength of a customer engagement strategy.

Data strategy

"A well-founded data strategy allows companies to clarify the use of data across the organization and indicates how to realize competitive advantages with data. Once the data strategy is in place, you can convert your data into useful analytics "

Data is widely available within companies, but only 5% of them use that data to improve their decision-making. What about yours? Get useful insights now!

Technology and tooling

"Technology and tooling enable you to validate your existing IT architecture and then review it in relation to your organization’s vision. To what extent does your IT support your future organization and what needs to be done to reach the next level?"

Efficient data streams throughout your end-to-end processes are essential for a customer-oriented strategy. But do you have the right IT technology and tools? Get inspired!

blog

How AI is reshaping public procurement, from tender preparation to bid evaluation

Public procurement teams deal with a familiar challenge: too much information, too many documents, and too little time. Preparing a tender, defining requirements, and evaluating bids often means navigating large amounts of data spread across multiple stakeholders and systems.

Some of our recent public-sector projects show how AI can help. Together, they covered almost the entire procurement lifecycle, from defining needs and drafting tender documents to evaluating supplier proposals. The result was not a glimpse into some distant future, but a practical demonstration of where AI already creates value today and where human expertise remains essential.
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Security alert: critical vulnerabilities in PHP

Two critical vulnerabilities have been found in PHP, a technology widely used for websites and web applications. An attacker could exploit an affected server simply by sending it a specially crafted web request, without needing to log in.

The PHP project released fixes on October 21, 2026. SAP and Microsoft core platforms are not known to be affected, but PHP-based applications running in or around those environments may be.

If your organization uses PHP, identify where it is running and check whether an update is required.
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Building the future of sustainable food with COSUCRA

Belgium-based ingredients supplier COSUCRA helps customers to be the best option on the shelf, ready to meet new dietary needs and consumption trends worldwide. CEO Eric Bosly discussed sustainable operations and the drive towards Net Zero.

Sustainability is a strong ingredient within operations at COSUCRA. After a long journey, COSUCRA’s belief in having a strong CSR plan and working hard to implement it has borne fruit with the award of B Corp certification.

“In the field of CSR, there are numerous certifications, more or less well-known, more or less serious, more or less difficult,” explained CEO Eric Bosly. “We decided to go for the one we felt had the best international reputation. This certification process took almost two years and has reviewed in depth all our processes focusing on evidence, indicators and not on slogans.”
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Fight Food Waste: when people make the difference

On a busy packaging line, an alert flags a label change. It’s the fourth notification that shift, buried among others, in a language the operators don’t read fluently. They miss it. The impact: hours of rework and thousands of euros of waste cost. Was it a technology failure? No. An operator failure? Not really either. What failed was everything around it. Raf Swinnen, business development lead at Maecos, and Rens Bonnez, Lead Architect & Tech Strategist at delaware, explain why people, not platforms, are what actually cuts food waste, or lets it slide. 
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