“When one of our customers had to cancel a whole series of customer events, we discussed their options with them. One of the topics to be discussed and with which we were helping them solve, was Diversity and inclusion." says Maaike, senior consultant at delaware. “For a moment, we were wondering whether we should still emphasize this topic. But they quickly decided it was too important to abandon. So we translated their diversity and inclusion message to video instead.”
"We’re now planning a series of video messages throughout the quarter. There will be two types of video:
- Statement videos: a series of statements on important topics will be shown along with video image and pushing the company’s message forward.
- Interview videos: a series of videos shot by their own people at home, explaining the topic at hand and talking about their own personal experiences and what they learned from the outcome.
These videos show their customers, partners and employees that diversity and inclusion remains a top priority. Even in times of crisis!”