Creating value together
Based on these insights, a strategy map containing key success factors and concrete actions must be developed. In our example company, account managers need to be motivated to reorganize themselves to invest more time in profitable customers, and less in those with a higher cost-to-serve.
The key to getting these account managers – and everyone else in the organization – on board is participation and inviting them to co-create the strategy. In fact, a fundamental part of developing the business strategy lies in answering this question: “how can we create value together?” Establishing this dialogue helps employees internalize these insights and believe that their effort will make a difference. People embrace what they have created!
In doing so, it’s possible to transform your finance department from ‘just’ an information provider into a truly dynamic motivational driver. In fact, it is a golden opportunity to establish a unity of vision that will raise your organization to the next level.