Switching into high gear
But what makes the omnichannel hub such a compelling approach for forward-thinking companies? “Lots of businesses today are still held back by legacy solutions, for example when it comes to their PIM,” Wim explains. “When they want to create a more attractive customer platform offering up-to-date product info, for example, they first have to change their PIM solution, which involves a pretty significant implementation process, training, change management, etc. This can take a lot of time.
“With an omnichannel hub in place, however, they can simply put the old PIM data in its operational data store, and get started with the customer platform – or website, or app, or whatever solution they choose – immediately. This means they can provide customers with the service they need, while updating their legacy systems at their own pace in the background. In these unprecedented times of rapid digitalization, that’s one hell of an advantage.”
How could the omnichannel hub free up your business to make strides towards the future while strengthening its legacy foundations? Get in touch!