Digital Marketing Strategy

Discover how to make your digital marketing more efficient by turning customer moments into sales opportunities.

Social and content marketing

"Looking for a customer-intimate content marketing partner who can sharpen your content marketing vision, create a personalized strategic roadmap and deliver top-quality content? Look no further."
Stories that resonate. Pinpointed messages. Customer-specific analyses. Well-defined strategies.
our experts combine analytics and customer knowledge to help you continuously improve your digital marketing by focusing on the right moments and tailored content

Digital acquisition

“Digital acquisition leverages data science to maximize the conversion of visitors into customers across all your digital channels.”

Marketing automation

"Marketing automation is about sending the right messages to the right customers at the exact right moment."

Discover how to target each and every one of your customers with the right content and at the right moments in their customer journeys.

Digital analytics

"Digital analytics optimizes your measurement and reporting approach in order to focus on data and KPIs that deliver business value."
Measuring is knowing. Find out how you can more easily keep your finger on the pulse of your digital marketing campaigns!

Conversion optimization

"Conversion optimization combines qualitative and quantitative know-how to boost your digital campaigns and web presence on a recurring basis."
What can you do to optimize the conversion rate, especially for your most valuable potential customers?

Customer orchestration

"Customer orchestration optimizes your trigger-based marketing by interfacing your marketing tools with data from other customer-facing departments."
You dream, no doubt, of a perfectly orchestrated and event-triggered digital marketing strategy that goes well beyond conversion and embraces the whole customer value chain.

blog

Open, clean, innovative: the RISE of the Intelligent Enterprise

With the Intelligent Enterprise, SAP has laid out its vision for an organization with the future-proof architecture, tools and capabilities needed to truly leverage data insights. Most companies, however, are still a long way from reaching this ideal. For them, RISE with SAP is the perfect steppingstone towards long-term business transformation. Pair with a methodical approach and a trusted expert partner for optimal results.  

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Your future finance organization starts here

Through 2025, 75% of enterprises will accelerate their digital transformation plans to navigate today’s challenges, says Gartner (Gartner: Forecast Analysis: Digital Business Consulting Services, Worldwide, 14 March 2022). For you, as a CFO, this is your time to shine, as the CEO and CIO count on you to help drive change. How can you make the most of digitalization to adapt your finance office to a new world? Here’s what delaware can do for you.

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The RISE of hybrid integration platforms

‘Intelligent enterprises are integrated enterprises’ is and remains one of the headlines of SAP Integration. Since companies have made the move from all-in-one business suites to best-in-breed solutions, the importance of integration has become undeniable. But modern integration is about more than building bridges. Establishing a future-proof integration landscape requires thorough technological and business expertise, as well as powerful modern tools – like hybrid integration platforms. Here’s why.
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Connected transformation: a quicker and effective way to change

Faced with political instability, economic uncertainty, climate change and supply chain chaos, finance teams increasingly turn to technology to be agile and act fast. Now here’s the kicker: a staggering 70% to 95% of digital transformations fail to meet their original objectives. To get your digital transformation right, a holistic approach is needed that connects technology, strategy and people. Here’s how.

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