Digital Marketing Strategy

Discover how to make your digital marketing more efficient by turning customer moments into sales opportunities.

Social and content marketing

"Looking for a customer-intimate content marketing partner who can sharpen your content marketing vision, create a personalized strategic roadmap and deliver top-quality content? Look no further."
Stories that resonate. Pinpointed messages. Customer-specific analyses. Well-defined strategies.
our experts combine analytics and customer knowledge to help you continuously improve your digital marketing by focusing on the right moments and tailored content

Digital acquisition

“Digital acquisition leverages data science to maximize the conversion of visitors into customers across all your digital channels.”

Customer stories

Marketing automation

"Marketing automation is about sending the right messages to the right customers at the exact right moment."

Discover how to target each and every one of your customers with the right content and at the right moments in their customer journeys.

Digital analytics

"Digital analytics optimizes your measurement and reporting approach in order to focus on data and KPIs that deliver business value."
Measuring is knowing. Find out how you can more easily keep your finger on the pulse of your digital marketing campaigns!

Conversion optimization

"Conversion optimization combines qualitative and quantitative know-how to boost your digital campaigns and web presence on a recurring basis."
What can you do to optimize the conversion rate, especially for your most valuable potential customers?

Customer orchestration

"Customer orchestration optimizes your trigger-based marketing by interfacing your marketing tools with data from other customer-facing departments."
You dream, no doubt, of a perfectly orchestrated and event-triggered digital marketing strategy that goes well beyond conversion and embraces the whole customer value chain.

blog

Generative AI and SAP: A Revolutionary Alliance for the Future of Business?

Generative artificial intelligence (generative AI) is one of the most promising technological advances of our time. It opens up new perspectives in terms of creativity and solving complex problems. Combined with SAP, one of the world leaders in enterprise software solutions, it offers unprecedented opportunities for companies that want to innovate and stand out in the market. In this article, we’ll explore generative AI and its integration with SAP, focusing on the benefits and opportunities it offers. read more

Commercial Performance Optimization (CPO): targets and expectations

Setting the right commercial targets is crucial for success. But knowing which targets to set – and how to achieve them – can be challenging. Commercial Performance Optimization (CPO) is a great way to define and refine your objectives and track your progress. Driven by data, CPO helps you focus on what matters and take relevant actions. Here’s how. read more

GROW with SAP: cloud ERP journey made easier

Despite its many benefits, cloud ERP adoption can seem daunting, expensive, and needlessly complicated for many SMEs. The GROW with SAP offering aims to lower that threshold. With a comprehensive package of solutions and services, it shows SMEs that cloud ERP adoption can be swift and predictable, and open the door towards continuous innovation.

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Fifty delaware customers moved to SAP S/4HANA and changed for the better

2023 marks the 20th anniversary of delaware  but is also the year in which we reached a whopping amount of fifty successful SAP S/4HANA implementations around the globe. Various delaware entities helped fifty customers with international footprint move to SAP S/4HANA and permanently changed for the better. How do they look back on their S/4MOVE journey and how are they reaping the first benefits? read more