Solutions for sales & marketing
by aligning interactions design, event-based communication and customer data, businesses can innovate and focus on exactly the right moments in the customer journey and deliver an effortless experience
Meeting customers’ expectation in the digital age
Customers are increasingly empowered, and their expectations are continuously rising. More than ever, offering a unique and consistent user experience across multiple channels is paramount to building valuable customer relationships. Only truly customer-obsessed businesses stand a chance in an increasingly customer-centric world.
As the next generation of ERP, SAP S/4HANA has the potential to transform your organization’s business strategy by enabling your people to make informed, data-driven decisions in real time. It also paves the way for new technologies like AI, machine learning, and IoT, and its lightning-fast data handling accelerates every data-related process.
During my internship at delaware, my main project was to investigate the integration of beacon technology with SAP Hybris Marketing. Since the 1702 update of SAP Hybris Marketing, it had become possible to import beacon data in SAP Hybris Marketing. But how does it do that and where is the added value?
The new General Data Protection Regulation (GDPR) answers all of these questions.