Advanced insight & activation
With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.
Do you really know who your customers are and what they want?
Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data.
Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.
Voice of the customer
Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.
Persona definition
We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.
Customer journeys
Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.
Loyalty and ambassadorship
An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.
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Generative AI and SAP: A Revolutionary Alliance for the Future of Business?
Generative artificial intelligence (generative AI) is one of the most promising technological advances of our time. It opens up new perspectives in terms of creativity and solving complex problems. Combined with SAP, one of the world leaders in enterprise software solutions, it offers unprecedented opportunities for companies that want to innovate and stand out in the market. In this article, we’ll explore generative AI and its integration with SAP, focusing on the benefits and opportunities it offers. read more
Commercial Performance Optimization (CPO): targets and expectations
Setting the right commercial targets is crucial for success. But knowing which targets to set – and how to achieve them – can be challenging. Commercial Performance Optimization (CPO) is a great way to define and refine your objectives and track your progress. Driven by data, CPO helps you focus on what matters and take relevant actions. Here’s how. read more
GROW with SAP: cloud ERP journey made easier
Despite its many benefits, cloud ERP adoption can seem daunting, expensive, and needlessly complicated for many SMEs. The GROW with SAP offering aims to lower that threshold. With a comprehensive package of solutions and services, it shows SMEs that cloud ERP adoption can be swift and predictable, and open the door towards continuous innovation./adobestock_436931240-(1).webp?mode=autocrop&w=580&h=580&attachmenthistoryguid=f21dbbeb-d83f-482d-ac22-0b48cd31d147&v=&c=76e02a2ddc2e010a988d8e6d0ee30185e8b6d5f75fe5f932bf08c3e2f06d6bdb)
Fifty delaware customers moved to SAP S/4HANA and changed for the better
2023 marks the 20th anniversary of delaware but is also the year in which we reached a whopping amount of fifty successful SAP S/4HANA implementations around the globe. Various delaware entities helped fifty customers with international footprint move to SAP S/4HANA and permanently changed for the better. How do they look back on their S/4MOVE journey and how are they reaping the first benefits?
