Advanced insight & activation
With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.
Do you really know who your customers are and what they want?
Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data.
Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.
Voice of the customer
Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.
Persona definition
We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.
Customer journeys
Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.
Loyalty and ambassadorship
An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.
blog
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A beginner's guide to beacon technology
You no doubt know that location, location and location are the only three things that matter in real estate. But there’s a high chance that location is about to become a game changer in mobile app development as well. Location-based services are making an entry in a growing number of markets and industries, based on the use of GPS, BLE (Bluetooth Low Energy) Wi-Fi, geofencing and… beacons.
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Co-innovation: just what does it take?
‘Competition is no longer between companies, but between networks’. Although that’s an often-heard and widely accepted statement, building partnerships and innovating with partners is easier said than done. To succeed in the pursuit of shared goals, companies must overcome their deep-seated fear of sharing and build a relationship based on trust.
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Dos and don’ts when migrating to SAP HANA
Faster applications, real-time analytics on transactional data and an improved user experience… These are some of the promises of the SAP HANA in-memory database technology. How alluring these benefits may sound, the fear of going through a complex migration path is still holding back quite a lot of companies. An unfounded fear in many cases, as the database migration, as such, causes very few challenges. Complexity often arises when technical system upgrades are planned at the same time.
So be aware of these 5 common pitfalls:
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Hands-on tips to protect your sensitive data
The days are long gone that you could only exchange files with another user by means of a USB stick, an external hard drive or even, for those of us who are over 40, a floppy disk. Today the internet is omnipresent and allows you to send files to someone else without even getting out of your chair.
But as well as being convenient, the internet also poses some real threats. As CIO, I am concerned about this. Actually, data protection should concern us all, because our business partners and customers expect that their data is in good hands.
But as well as being convenient, the internet also poses some real threats. As CIO, I am concerned about this. Actually, data protection should concern us all, because our business partners and customers expect that their data is in good hands.
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