Advanced insight & activation
With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.
Voice of the customer
Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.
We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.
Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.
Loyalty and ambassadorship
An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.
As the next generation of ERP, SAP S/4HANA has the potential to transform your organization’s business strategy by enabling your people to make informed, data-driven decisions in real time. It also paves the way for new technologies like AI, machine learning, and IoT, and its lightning-fast data handling accelerates every data-related process.
During my internship at delaware, my main project was to investigate the integration of beacon technology with SAP Hybris Marketing. Since the 1702 update of SAP Hybris Marketing, it had become possible to import beacon data in SAP Hybris Marketing. But how does it do that and where is the added value?
The new General Data Protection Regulation (GDPR) answers all of these questions.