Advanced insight & activation
With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.
Do you really know who your customers are and what they want?
Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data.
Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.
Voice of the customer
Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.
Persona definition
We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.
Customer journeys
Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.
Loyalty and ambassadorship
An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.
blog
To RISE or not to RISE? The best way to SAP S/4HANA
As we’re inching closer to SAP’s 2027 deadline, many companies are considering their options for moving to SAP S/4HANA. The launch of RISE with SAP in 2021 added yet another variable: a subscription bundle that expertly combines performance with ease-of-use and simplicity. But what’s the best course of action for your organization? Here’s our comparison of the RISE with SAP versus SAP S/4HANA ‘any premise’ operating models and licenses.
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Quality assurance in development: better safe than sorry
Quality assurance on SAP S/4HANA
Whether you’re building cars or code, the importance of quality assurance (QA) can’t be overstated. Not only does compromising on quality lead to customer dissatisfaction – or worse: accidents – it also causes significant delays and additional costs. Unsurprisingly, QA is gaining a lot of attention in coding and development. But what exactly are the characteristics of high-quality code, and how can developers meet these requirements?
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Omniscience vs clarity: finding balance in data analytics
“I want to see everything,” is probably the most-often heard request in data analytics and business reporting. Powerful business tools like SAP Data Warehouse Cloud and SAP Analytics Cloud bring us closer to attaining that superpower. The question, however, is whether that should really be our goal, or if there’s a way we can balance hunger for knowledge with optimal performance and clarity.
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Introducing BLUEFIELD: pushing the limits of S/4HANA migration
As the next generation of ERP, SAP S/4HANA has the potential to transform your organization’s business strategy by enabling your people to make informed, data-driven decisions in real time. It also paves the way for new technologies like AI, machine learning, and IoT, and its lightning-fast data handling accelerates every data-related process.
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