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The evolving playing fields for the industry
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As newer and more agile competition joins the industry, existing high tech companies must rely on innovation to build more adaptive businesses and responsive supply chains.
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The buying habits of technology buyers have evolved where more significant independent decisions are made before contacting a salesperson for more information. Customers are demanding higher value as the software industry shifts to a subscription-based model.
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The tech industry has seen a significant shift from hardware to software. Today, tech companies must redefine their products to better support new business models and deliver excellent customer outcomes.