Advanced insight & activation
With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.
Do you really know who your customers are and what they want?
Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data.
Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.
Voice of the customer
Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.
Persona definition
We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.
Customer journeys
Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.
Loyalty and ambassadorship
An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.
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The road to cash management excellence
“Cash is king.” It was the adage of every CFO in early 2020, when facing the pandemic. While the threat of the health crisis has faded, volatility and uncertainty have remained. Fortunately, more and more companies are prioritizing solid cash and liquidity management – while software providers invest big in new solutions. Time for a deep dive into smart cash flow analysis, forecasting, and planning and how to integrate these to boost speed, resilience, and transparency. read more/womens_day-media_circle_square-1080x1080-(1).webp?mode=autocrop&w=580&h=580&attachmenthistoryguid=d6443084-eec9-4dfd-bf65-745a5b0555a9&v=&c=a4b501b5c6adc0a5755bc0684890ecf87819a692f2d82e489686bdf1fac31142)
#InspireInclusion: on International Women's Day and every day
Empowerment knows no boundaries, just like inclusion and diversity because at delaware we believe that diversity fosters creativity and innovation. It's a process that evolves and improves continuously. At delaware we have a clear vision and mission towards a more inclusive and diverse (leadership) team.We hear you wondering what that means. Motivated by International Women's Day and its theme #InspireInclusion, we thought the time was right to ask four of our partners how they experience leadership and diversity at delaware.
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For your consideration: Move your SAP S/4HANA to the Cloud
Rapid adaptation to a changing world is a must. While classic IT environments have paved the way to digital transformation for many companies, technology is moving faster than ever, and organizations hoping to catch up need to respond to new conditions and developments in the business world. read more/shutterstock_276712721-(1).webp?mode=autocrop&w=580&h=580&attachmenthistoryguid=add362b0-6f38-44de-8ceb-882549ec96a8&v=&focusX=1449&focusY=1589&c=73c0b0357cdae547b6d2c049c5c046c74e40c5713ab60bbf9324346b6e97d996)
Generative AI and SAP: A Revolutionary Alliance for the Future of Business?
Generative artificial intelligence (generative AI) is one of the most promising technological advances of our time. It opens up new perspectives in terms of creativity and solving complex problems. Combined with SAP, one of the world leaders in enterprise software solutions, it offers unprecedented opportunities for companies that want to innovate and stand out in the market. In this article, we’ll explore generative AI and its integration with SAP, focusing on the benefits and opportunities it offers. read more
