Strategy & Insights

Become one of the 30% of companies that truly execute on their strategies.

Trend watching & ideation

"Trendwatching & ideation are about translating consumer trends on the horizon into useful concepts that you can implement today to close the gap with tomorrow."
We monitor the market and make a realistic prediction of the future. You could say that we translate 'the day after tomorrow' into 'today and tomorrow'.

our Strategy Service team has the deep knowledge required to help you define your strategy, underpin it with sound theory and enrich it with data insights - we are also committed to guiding you along your strategic execution journey; in other words, we ensure that your strategy progresses beyond good intentions and delivers strong results

Corporate strategy

"Corporate strategy is about installing a continuous process to create value from a shared vision – one that’s not only embedded in the minds of your people, but also in their hearts."

Are you aspiring to grow into a strategy-focused organisation? Sharpen your focus and mobilise your people.

New business models

"New business models don’t simply address unmet market needs better; they offer an accelerated go-to-market approach through the adoption of innovative technologies. After all, creating value for new or existing customers is what makes companies successful."
Is your current business model at the end of its life? Do you want to generate new market potential? Remember, Rome wasn’t built in a day.

Engagement strategy

"Engagement strategy is about stipulating how to deal with your customers in the broadest sense of the word. This includes gathering insights via journeys & moments and applying your strategy by installing a better omni-channel experience and effective digital marketing."
What is the right moment to interact with your customers and what is the value of a touchpoint for your business? Discover the strength of a customer engagement strategy.

Data strategy

"A well-founded data strategy allows companies to clarify the use of data across the organization and indicates how to realize competitive advantages with data. Once the data strategy is in place, you can convert your data into useful analytics "
Data is widely available within companies, but only 5% of them use that data to improve their decision-making. What about yours? Get useful insights now!

Technology and tooling

"Technology and tooling enable you to validate your existing IT architecture and then review it in relation to your organization’s vision. To what extent does your IT support your future organization and what needs to be done to reach the next level?"
Efficient data streams throughout your end-to-end processes are essential for a customer-oriented strategy. But do you have the right IT technology and tools? Get inspired!

blog

Engage your business in your data journey with a data catalogue

To become data-driven, organisations need to establish a rock-solid data culture where the value of data is recognised and takes ownership. One of the keys to supporting and enabling this dynamic in the long run is data governance: clear agreements about the way data is organised and managed throughout the organisation. Recently, data governance tools, like the business glossary & data catalogues have proven indispensable parts of a data culture. Here’s why.
 
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How a modern data platform facilitates data transparency

In recent years, ‘data transparency’ has gained a lot of attention. And it’s not hard to see why: with data playing a decisive role in our lives, we demand to know where information comes from and whether we can trust it. Organisations need to keep a clear overview of all the data they’re collecting as well: not just for compliance, but also to tap into its full potential. Here's where a modern data platform can make all the difference.
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